How are leading banks growing and retaining deposits? In this session, industry experts from Nicolet National Bank, Salesforce, and Atrium will detail how combining transaction data, analytics, and CRM strategy can help banks meet increasingly high customer expectations for personalization and speed while also gaining an advantage in a hypercompetitive market. With a look at real use cases and success patterns, you’ll learn tactical strategies to retain existing customers, increase deposit growth, increase operational efficiencies, and elevate the customer experience in the process.
Chief Innovation Officer,
Nicolet National Bank
SVP, Chief Data Officer, Global Data Governance,
Financial Services Industry Lead,