With readily available data and advancements in data analytics, financial institutions should already be investing in predictive analytics. This session will detail compelling reasons for banks to leverage predictive analytics as well as the inherent benefits and how to take the first steps for success.
Learn how data can help you better understand customer behavior, tailor products and services accordingly, and foster trust and loyalty. Attendees will get firsthand industry insight into proactive measures and tips for moving beyond reactive approaches and into a holistic, predictive strategy.
SVP - Business Sales Program Strategy,
Capital One Small Business Bank
Senior Director - Financial Services Industry Advisor,
Salesforce
Financial Services Industry Lead,
Atrium
Senior Manager, Data Science,
Atrium
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