Liberty Bank Unfiltered: What No One Tells You About Salesforce Implementations

Our panel of leaders from Liberty Bank and Atrium will share what it takes to launch Financial Services Cloud in a regulated environment — from aligning teams and defining success to driving adoption and planning for the future.

You’ll hear about how Liberty Bank:

• Made the business case, secured budget, and chose the right partners
• Navigated the realities of enterprise rollout from early wins to course corrections
• Built internal excitement and momentum while still mid-rollout
• Are preparing for what’s next: AI, automation, and scaling with data after go-live

This session is perfect for financial services teams in early implementation stages or those curious about what’s possible with FSC. Walk away with real-world advice, lessons learned, and next steps to set up your rollout for success.