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AI Marketing Strategies that Drive Customer Loyalty and Retention

Ai Marketing Strategies That Drive Customer Loyalty and Retention

Customer experience has become a competitive focal point of the business ecosystem, and companies are finding themselves left behind if they do not adopt AI-powered methods of engaging with their customers. Marketing has always been about making a personal and emotional connection with consumers. AI is enabling this in a way marketers of the past […]

Accounting for Uncertainty: Driving Forecasting Value with Interval-Based Forecasts

Intervals Enhance the Intelligent Experience Forecasting sales is a hard problem for businesses to solve, especially given that the focus on hitting an exact number is often top of mind for decision-makers. However, it is difficult to predict an exact number, even when organizations have access to high-quality data and sophisticated predictive models. Business processes […]

Tableau or Einstein: The Case for Both

It has been almost 8 months since Salesforce announced its plans to acquire Tableau, and 3 months since the acquisition cleared European anti-trust reviews allowing the companies to officially merge. While Salesforce is still working through what the long-term product roadmap will look like, one thing is already clear: In the near-term, both Tableau and […]