AI Marketing Strategies that Drive Customer Loyalty and Retention
Customer experience has become a competitive focal point of the business ecosystem, and companies are finding themselves left behind if they do not adopt AI-powered methods of engaging with their customers. Marketing has always been about making a personal and emotional connection with consumers. AI is enabling this in a way marketers of the past […]
DEMO: Business Transformation with AI / Einstein in Forecasting
Improve win rate, predictability, and accountability
Accounting for Uncertainty: Driving Forecasting Value with Interval-Based Forecasts
Intervals Enhance the Intelligent Experience Forecasting sales is a hard problem for businesses to solve, especially given that the focus on hitting an exact number is often top of mind for decision-makers. However, it is difficult to predict an exact number, even when organizations have access to high-quality data and sophisticated predictive models. Business processes […]
Sales Forecasting Best Practices
Tableau or Einstein: The Case for Both
It has been almost 8 months since Salesforce announced its plans to acquire Tableau, and 3 months since the acquisition cleared European anti-trust reviews allowing the companies to officially merge. While Salesforce is still working through what the long-term product roadmap will look like, one thing is already clear: In the near-term, both Tableau and […]
Atrium Achieves Salesforce Master Navigator Designation for Delivering Expertise in Einstein Analytics
Atrium Achieves Salesforce Master Navigator Designation for Delivering Expertise in Einstein Analytics
(INDIANAPOLIS – February 19, 2020) – Atrium, a next-generation consulting company that leads enterprises through business transformation with AI and analytics, today announced it has achieved Salesforce Master Navigator designation for delivering expertise and depth of knowledge in the Einstein product family.