Professional Services, Elevated… and the Business Benefits of a Long-Term Approach
Data science is certainly at the top of many business leaders’ minds at the moment. It seems that almost daily, headlines announce things like the increase in the number of firms that are investing in AI and analytics, or about the trillions of dollars in “business value” that experts say will be created in the next decade […]
What We’re Excited About With the Launch of Einstein Discovery in Tableau
As data volumes continue to increase, getting insights in a meaningful way is the new norm. With that, Tableau CRM is leading the charge. Embedded discovery and insights in Tableau CRM help Salesforce users to understand data trends and key customer insights. Tableau CRM is already built with deep, native integration across the Salesforce platform. […]
Get Your Data Flowing Between Salesforce and Snowflake With These Connectors
In the past, getting rich customer data flowing between Salesforce and your data lake or data warehouse involved costly middleware and/or custom development. Recently, however, many companies have been consolidating their data lakes and data warehouses into Snowflake’s Data Cloud. This has not gone unnoticed by Salesforce. As such, they’ve made it easier than ever […]
On-Demand Webinar: Intelligent Systems for Customer Retention
On-Demand Webinar Intelligent Systems for Customer Retention How can your organization increase lead conversion rate, identify risk of churn, improve win rates, and even retain employees? It starts with having the right data to produce critical insights at the right time in the right place — simple, straightforward, and accessible to all. In this webinar, […]
On-Demand Webinar: Realize the Value of CRM Analytics with Embedded Analytics & AI
On-Demand Webinar Realize the Value of Tableau CRM With Embedded Analytics & AI Join this exclusive session from Salesforce and Atrium along with our customer, NewRez, to learn about the practical application of machine learning and analytics directly within your Salesforce environment. Learn how leading financial services institutions are using their Salesforce investment to attract, […]
Tableau for Beginners: What You Want to Know About the Tool
As a graduate of Butler University with a degree in Mathematical Economics, an Analytics Consultant at Atrium, and a Tableau Certified Partner Consultant, one thing is clear to me as we continue through the 21st century: data, specifically the insight we gather from it, is a significant asset in today’s business climate. No longer is […]
The Dating (Data) Game: Atrium Luminate Edition!
Announcer: LIVE! From a sales and marketing office in San Francisco, California, the Salesforce capital of the world, it’s THE DATING DATA GAME! And here’s the star of our show, and your host, Jim Lange! Lange: Thank you and good evening, ladies and gentlemen! We’ve got a wild group tonight! Listen, there’s been a spectacular […]
A Healthy Customer Retention Strategy Starts With These 6 Key Principles
Getting started with an effective customer retention strategy isn’t as easy as it sounds. When companies start focusing on how they retain the consumer base they already have, they may find that their data-driven strategies don’t have the appropriate depth and strength needed. How can organizations gauge where they are on the customer retention maturity […]
Spotlight On Us: Celebrating International Women’s Day 2021
Every year, International Women’s Day offers us a chance to recognize the genius, inventive, compassionate, collaborative, pioneering women-identifying people in our families, friend circles, workplaces, and beyond. As the Director of Marketing at Atrium, I’m fortunate to know a number of such women right here. And to raise more awareness around this day within Women’s […]