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Why Machine Learning Models Fail… and How to Succeed

According to Gartner, only 53% of machine learning models convert from prototype to production. The statement above can also be articulated like this: 47% of machine learning projects fail to go into production. If an organization is set out to implement a machine learning solution in the first place, there can be a big chance […]

How Customer Attrition Data Factors into Your Customer Retention Strategy

Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can […]

4 Building Blocks to Construct an Effective Multi-Cloud Strategy

Multi-Cloud Strategy

“There are these two young fish swimming along and they happen to meet an older fish,” David Foster Wallace said in his now-famous commencement speech to the Kenyon College graduating class of 2005. The fable continues: “The older fish nods at them and says ‘Morning, boys. How’s the water?’ And the two young fish swim […]

The Possibilities with Multilingual Dashboards in Tableau CRM

Have you ever thought about a dashboard that is viewable in multiple languages depending on user location or language preferences, but wondered if it’s even possible? Well, the answer is yes, and it can be done in a few easy steps. Let’s first identify the use case where having a dashboard in multiple languages becomes […]

From Chaos to Order: A March Madness Tableau Retrospective

Salesforce supports several powerful tools for visualizing data in Tableau CRM (formerly Einstein Analytics) and Tableau Desktop. While both tools can be used to surface insights from CRM data, they can do far more. With March Madness wrapping up, I took some time to explore NCAA basketball data using Tableau, and to show how it […]

On-Demand Webinar: Destination Data Science – Finding Signals in Your Data with Snowflake

On-Demand Webinar Destination Data Science: Finding Signals in Your Data With Snowflake Watch this thought-provoking session with strategic AI and machine learning leaders focused on data signal analysis. We’ll provide you with real-world examples for getting started and tips for ensuring success with your AI endeavors. Leave with best practices and actionable insights to unleash […]

Peter MacDonald On the Move to Modern Data Architecture

Peter MacDonald

The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Our CEO Chris Heineken spoke with Peter MacDonald (Head of Strategic Partnerships, […]