Drivers of lead propensity in higher education

The market for business students is rapidly growing every year. The U.S. Bureau of Labor Statistics cited nearly half a million new jobs in 2015 in management alone (i.e., business careers). This trend is echoed throughout the world, and students want to prepare themselves well for this business management future.

In this whitepaper, our consultant details a robust lead scoring model in order for a university to make the most out of available resources when targeting students to take a specific Master of Business Administration level course. Get the insights to learn what truly drives lead propensity in higher education today.