Podcast
Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific capabilities, a powerful focus on monetization for subscriber and ad sales customers, and doing more to deliver on the promise of Customer 360.
You can listen now on Spotify or Apple Podcasts:
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Christopher Dean
GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce
LinkedInThe Podcast Speaker
Built a $320M ARR industry products business within the Telecommunications, Media & Entertainment Industries at Salesforce. Leveraged 25+ years of experience in the high technology and finance industries by leading product development and go-to-market. Collaborate and lead sales, go-to-market teams, partners, and customer success organizations. Specialize in developing and scaling enterprise SaaS & D2C products that leverage predictive and agentic AI to enhance audience engagement, maximize revenue, foster loyalty, and improve customer retention across the entire customer lifecycle (learn, buy, get, use, pay, and support). Focused on building and scaling businesses globally, from start-up through hyper-growth phases.