Salesforce Marketing Cloud Consulting Services
Data and AI-driven solutions to power meaningful customer engagements.
Marketing Cloud is the go-to platform for real-time, hyper-personalized experiences across the entire customer lifecycle. Whether you’re implementing Marketing Cloud for the first time or looking to do more with your existing tools, Atrium delivers custom solutions that leverage AI, multi-channel integration, and industry expertise to help you create customer journeys that make an impression.
Our Marketing Cloud Offerings
Your Business Outcomes Are Our Priority
New Business Acquisition
Our Marketing Cloud experts will help you segment leads and create personalized, automated, multi-channel journeys, with AI-powered lead scoring to maximize the impact of your marketing efforts.
Customer Retention
Identify at-risk customers and prevent churn before it happens with Atrium’s custom AI solutions built with Agentforce. Know when and how to reach out with relevant messaging and get customer relationships back on track.
Account Growth
Optimize, automate, and scale dynamic customer journeys with relevant content at the right time on the right channels. Increase cross-sell and upsell opportunities and expand business within your customer base.
Personalized Experiences Powered by Data Cloud
Optimized marketing starts with unified data. Our Data Cloud experts will help unify your structured and unstructured data and make it actionable, so your marketing team can:
- See 360 prospect and customer views
- Create actionable audience segments
- Drive consistent and connected experiences
Marketing Cloud Solutions for Your Industry
Account Engagement and Marketing Automation
Generate high-quality leads and increase revenue with Marketing Cloud’s automation software. Our Marketing Cloud experts will help you set up your marketing, sales, and service teams for success with:
- Lead generation and segmentation at the point of capture
- AI-powered lead scoring and grading
- Third-party engagement data connected to your marketing programs
Marketing Cloud FAQ
Which Marketing Cloud edition do we need?
Salesforce now sells Marketing Cloud Growth and Marketing Cloud Advanced, both built on the core Salesforce platform rather than the older separate stack. Growth suits teams running straightforward campaigns; Advanced adds deeper personalization, more sophisticated journeys and higher volumes.
How do the newer editions differ from what we already run?
The older Marketing Cloud Engagement stack sits apart from the core platform with its own data model and tooling. Growth and Advanced are native, so they use the same data, the same flows and the same admin model as the rest of your Salesforce org. That is the difference that changes how you build and who can maintain it.
Where does Account Engagement fit?
Account Engagement is the B2B marketing automation product, used for lead nurture, scoring and marketing-sourced pipeline. It is a separate product from Marketing Cloud Engagement, despite some Salesforce pages describing the relationship inaccurately. If you run B2B nurture today, that is most likely what you are on.
What is Agentforce Marketing?
It is the agentic layer over marketing: generating campaign briefs and content, building segments from a prompt, and assembling journeys, with a person approving rather than assembling from scratch. It depends on unified data underneath, which is why marketing programmes and Data 360 tend to arrive together.
Do we need Data 360 to do this properly?
For anything depending on a unified view of the customer, effectively yes. Segmentation, suppression, real-time personalization and consent all work from unified profiles, and Data 360 is where that unification and identity resolution happen. Simple broadcast campaigns do not need it.
What outcomes should we expect?
Campaigns built in days rather than weeks, segments that reflect the whole customer rather than one channel, and suppression and consent honoured everywhere rather than per system. We agree the measures up front and report against them.
Latest Insights from Our Experts
Ready for Real Results?
Reach out to our team—dedicated to the metrics that matter most. We’re here to help you adapt and grow.