A New Standard in Borrower Experience: Salesforce Digital Lending + Agentforce
I hit that moment many parents can relate to: the realization that your vehicle just doesn’t fit your life anymore, even if it’s one you really like. The second child sealed the deal. Two car seats, bigger stroller, snacks — the logistics had outgrown our compact SUV. So, off to the dealership we went. The […]
AI Innovation and Impact: Q2 Review of Our Journey Toward $1 Billion in Outcomes
2025 is zipping by, and for AI, a few months can be a lifetime of innovation. With the second quarter of 2025 coming to an end, it’s time to take another look at Atrium’s one billion dollar goal. You can check out our interactive $1 Billion Outcomes Dashboard below. We’re tracking our journey to inventory […]
Weather Any Storm: Build Organizational Resilience with Salesforce Financial Services Cloud
A few nights ago, I was tethered to my phone’s hotspot, laptop barely hanging on, trying to finish one last virtual meeting before the battery gave out. It was our third major storm this year. Another giant tree — one of the many in our beautifully wooded neighborhood — snapped a power line. Again. Now, […]
What’s New in Snowflake for Summer ‘25: Smarter Compute, Better Connectivity, and AI-Powered Analytics
Snowflake has been busy pushing the boundaries of what’s possible with data, and the latest updates deliver meaningful advancements for customers seeking more agility, simplicity, and intelligence across their data cloud. At Atrium, we’re excited to share the highlights — and why they matter — for data leaders looking to do more with Snowflake. Smarter, […]
Cool Tools, Modest Moves: 7 Things to Know About Financial Services Cloud Summer 2025
When Salesforce first launched Financial Services Cloud (FSC) in 2016, it gave financial institutions a unified data model that reshaped how they worked with Salesforce. It brought order to what had previously been a patchwork of customizations. Since then, Salesforce hasn’t stopped evolving FSC — and more recently, much of that evolution has been focused […]
Analytics in an Agentic World with Agentforce and Tableau Next
At Dreamforce last year, I was moderating a panel on guided selling with analytics and AI when an audience member asked how I thought Agentforce would impact analytics solutions. My off-the-cuff response was that in terms of analytics, “the questions remain the same, but now we have another mechanism through which we can deliver those […]
Atrium Named to Inc.’s 2025 Best Workplaces List
Annual list recognizes the businesses that set the standard for workplace success and awards excellence in company culture Indianapolis, June 17, 2025 – Atrium is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This […]
Salesforce Connections 2025: A New Chapter for Marketing in the Agentic Era
The energy at Salesforce Connections 2025 in Chicago was undeniable. But beneath the surface of exciting networking among fellow consultants, digital marketers, and AI enthusiasts, a fundamental industry shift was taking place. Connections wasn’t just another conference; it was the formal unveiling of a new paradigm: the agentic era of marketing. The key takeaway is […]