Andy Badstubner On Using Data to Predict, Prioritize, and Surface Surprising Insights
You don’t know what you don’t know… but your data does. Uncovering unexpected data insights is a superpower, but only for those who know how to leverage the systems of engagement at hand. Andy Badstubner, a leader in the mortgage industry, discussed changes in the data innovation space with our CEO Chris Heineken and the […]
Mariano Salatino Discusses the Dangers of Rushing to Deploy… and Going Beyond the Systems Themselves
The ability to adapt to new technologies and processes, let alone implement them, can prove challenging for many organizations at different stages of growth. Mariano Salatino, who runs Sales Operations at Appian, spoke to our CEO Chris Heineken about the dangers of rushing to deploy without realigning processes, data, governance, or even knowing what success […]
Claire Bolton On Successful Adoption Across Sales Ops and RevOps
What does it take to be successful with change management, adoption, and engagement in today’s technologies for those in sales and revenue operations (aka revops)? What about streamlining the experience for users across systems? Claire Bolton, the Global Director of Sales Operations at CooperVision, spoke with our CEO Chris Heineken about prioritizing transparency, communication, and […]
Peter MacDonald On the Move to Modern Data Architecture
The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Our CEO Chris Heineken spoke with Peter MacDonald (Head of Strategic Partnerships, […]
Arijit Sengupta On the Secret to Success With AI Adoption
So many AI projects fail… but why? There’s been increased interest around AI for years, with more organizations claiming it as a priority for business transformation. But adoption and ROI can be complicated for those just starting out with AI. Our CEO Chris Heineken spoke with Arijit Sengupta (Founder and CEO, Aible) about his years […]
Salesforce Analytics and Solution Engineering With Steve Brown of Salesforce
Patterns around analytics and AI are changing — and CRM Analytics (formerly Tableau CRM) is at the forefront of many of them. Our CEO Chris Heineken spoke with Steve Brown (Sr. Dr. Tableau CRM Solution Engineering) about his journey at Salesforce, unpacking the differences between Tableau and Tableau CRM for newcomers to analytics, and how […]
Salesforce’s Anthony Rizzo Discusses Financial Services Customer Success
The expectations we have for customer success in financial services are changing. To explore the market and talk about major emerging themes from the Salesforce perspective, our CEO Chris Heineken spoke with Anthony Rizzo (Senior Vice President, Customer Success, Financial Services at Salesforce). They discussed the top success patterns that separate average Salesforce outcomes from […]
David Gibbons on the Evolution of Product Marketing at Salesforce
Those in the Salesforce ecosystem have seen the incredible progression of Salesforce analytics and AI solutions over the years. But David Gibbons, Senior Director of Product Marketing at Salesforce, has lived it firsthand — having experienced major transitions and growth in the form of Wave, Einstein, and Tableau. Our CEO Chris Heineken spoke with David […]
Predicting the Future of Predictive Analytics
There has been a great deal of investment from technology platforms and purpose-built AI companies around embedded predictive analytics. How did we get here and where are we headed next? Philip Cooper (VP, Product, Tableau CRM) spoke with Atrium CEO Chris Heineken about his own evolution with Tableau CRM (formerly Einstein Analytics), common success factors […]