Challenges and Changes in the Mortgage Industry With Salesforce
As the Global Head of Mortgage & Lending at Salesforce, Geoff Green has seen the challenges and changes across the mortgage industry through COVID-19 firsthand. He spoke with Atrium CEO Chris Heineken about his path to mortgage and lending at Salesforce, the evolution of analytics and machine learning in the industry, Financial Services Cloud for […]
An Inside Look at Sales Productivity With Nutanix
Businesses have a lot to consider when it comes to investments in sales productivity — particularly those that have invested in legacy IT. Dana Clark (Director, Sales Processes and Capabilities at Nutanix) spoke with our CEO Chris Heineken about business transformation in light of COVID-19, putting analytics and AI at the forefront of future sales […]
A Timely Call for Systems of Intelligence and the Future of Salesforce Analytics
Our mindset around systems of intelligence has shifted with the times. Businesses have turned to Salesforce — and specifically CRM Analytics (formerly Tableau CRM) — to reap the benefits of predictive analytics and industry-specific use cases. Which industries are most aggressive in their approach toward analytics and AI transformation in light of Covid-19? What can […]
Opportunities and Obstacles Facing Students and Institutions in Higher Ed
Higher education as we know it is changing. With the advent of Covid-19 and the increasingly complex nature of the student journey, universities are experiencing new challenges and opportunities for improvement at a rapid pace. How can universities identify at-risk students and engage them sooner? Where is the breakdown between acceptance and enrollment? What common […]