Podcast
Latané Conant on the Potential of Generative AI
Einstein GPT, Tableau GPT, ChatGPT… Generative AI has emerged in the market with incredible buzz. But what are the real use cases and tactical approaches companies can take advantage of and employ right now? How can they plan for an increasingly AI-supercharged future? Latané Conant, Chief Market Officer at 6sense, discusses the real-world power of generative AI that sales and marketing can leverage to improve productivity, boost personalization, see measurable wins, and keep ahead of the competition.
You can listen now on Spotify or Apple Podcasts:
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The Podcast Speaker
Latané Conant is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.