Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]
Mark Fleming on Reaching Data Nirvana Through Centralization and Improved Access
With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming (SVP of Sales, Americas Enterprise at Snowflake) discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and […]