Salesforce Connections 2025: A New Chapter for Marketing in the Agentic Era
The energy at Salesforce Connections 2025 in Chicago was undeniable. But beneath the surface of exciting networking among fellow consultants, digital marketers, and AI enthusiasts, a fundamental industry shift was taking place. Connections wasn’t just another conference; it was the formal unveiling of a new paradigm: the agentic era of marketing. The key takeaway is […]
Reimagining Client Loyalty in Financial Services Through Intelligent Personalization
Webinar Reimagining Client Loyalty in Financial Services Through Intelligent Personalization Thursday, June 26 | 2 pm EST In this webinar, we’ll explore how leading financial institutions are using real-time data and intelligent automation with Salesforce Marketing Cloud and Agentforce to create highly personalized experiences that build lasting client loyalty. You’ll learn how to deliver the […]
On-Demand Webinar: Building a Strong Data Foundation for Success with Salesforce Marketing Cloud
On-Demand Webinar Building a Strong Data Foundation for Success with Salesforce Marketing Cloud Building a strong data foundation is crucial for maximizing your Salesforce Marketing Cloud investment. Join us to learn how to establish a robust data model, exploring implementation options using both Data Cloud and Marketing Cloud’s native tools. We’ll delve into the pros […]
Marketing in the Agent Era: How Agentforce Powers the Customer Journey
Traditionally, most marketers have not had access to the resources or technology to create the granular segments they need to fully execute their marketing vision. With Agentforce and the latest Salesforce Marketing Cloud features — powered by Salesforce Data Cloud — the impossible finally seems possible for marketing teams large and small. Does this sound […]
Salesforce Marketing Cloud Features and Products to Power Data-Driven Engagement in 2025
73% of CMOs feel pressure to do more with less to deliver growth for their businesses, according to Gartner’s 2024 CMO Spend and Strategy Survey. That sentiment continues into 2025, as an uncertain economy leaves many marketing teams dealing with budget cuts or strained resources. When you’re asked to do more with less, automation and […]