Traditional B2B purchases can be quite a hassle. You might need to speak with a dedicated salesperson or account manager, and there can be a lot of hurdles and hoops to jump through. If you’re looking to get started with selling in the B2B space, getting the logistics in place can be cumbersome. Salesforce B2B
When Atrium first began ideating on what its college-hire recruitment strategy could look like, it became clear that there existed a strong need for a university outreach initiative. Our Atrium team wanted to get involved in local campus communities, and provide value to students outside of the traditional recruiting space. As a result, Atrium established
If you’re looking into onboarding Salesforce in your media company and are curious if Salesforce Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of
New in February 2022, Salesforce’s Revenue Intelligence product allows businesses to manage revenue across the customer lifecycle by providing actionable insights that can help ensure organizations are reaching their growth goals. Let’s go into the use cases and benefits, talk about the relationship between revops and revenue intelligence, and look at a real customer success
Any seasoned Salesforce user knows the vast functionality the platform provides. With an unlimited number of custom setups possible, your organization may need to dole out a large number of licenses for various types of users. But all of these users access different components, and their needs vary wildly. Luckily, Salesforce offers a huge number
If you are a professional who regularly works on the Salesforce platform, the company’s seasonal software releases are a familiar occurrence. These releases happen 3 times a year, and while they may still come as a surprise or cause a mild disruption in your workflow, these releases often provide features and benefits that users have
Gearset is one of the popular Salesforce DevOps tools these days. Its strength lies not only with the comparison of different types of code sources, but also in a user-friendly UI that is easy to understand. It can be connected to a DevOps repo like Azure and can compare the build with the selected Salesforce
Salesforce sent shockwaves around the business world when it acquired Slack at the beginning of the year. While it was huge news, it certainly wasn’t surprising. After all, Salesforce is the world’s leading CRM platform, so teaming up with one of the most intuitive workplace communication platforms just makes sense. It’s sort of like what
Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can
Authored by: Doug Surfleet, Nathan Bruhn, Cory Rehs, Keely Weisbeck, and Jason Halpern FFLib as a framework for Enterprise Design Patterns When we work with clients, one of the topics which comes up most frequently surrounds the supportability and scalability of their Salesforce implementation. It is common that they started out with the best of