Is Your Organization Ready to Take Full Advantage of Salesforce Einstein 1?
If you’re anything like us, you’re running — not walking — to sign up for Salesforce Einstein 1 (formerly Salesforce UE+). First announced at Dreamforce 2023 and made available in December ‘23, this new super SKU has everything you need to take your data, AI, and CRM strategy to the next level. What’s included with […]
On-Demand Webinar: Unlocking Data Potential – How to Get Actionable Insights with Tableau Pulse
On-Demand Webinar Unlocking Data Potential: How to Get Actionable Insights with Tableau Pulse Powered by Tableau AI and built on Einstein Trust Layer, Tableau Pulse enables you to democratize your data and build the metrics you need with automated, intuitive data analysis. By surfacing the right insights, Pulse can help you increase time to value […]
AnalyticsKata: Converting a Dashboard to Light or Dark Mode
If you’re no stranger to the internet, you likely know that many websites include the option to view pages in both light and dark mode. Light mode is generally a white or light-colored background with darker font, while dark mode is the opposite. Did you know that within CRM Analytics, you can create toggles that […]
How Tableau Pulse Can Help You Cultivate and Democratize Data Insights
Tableau Pulse was introduced at Tableau Conference in the spring and again at Dreamforce in the fall of 2023. It has gained considerable buzz in the months since, to say the least, with a public launch slated for spring 2024. You may be here because you’re wondering, for starters, what exactly is Pulse? How can […]
Ahead of the Curve: Data Analytics Maturity Model Guidance
After having a front row seat to hundreds of Atrium projects over the last five years that typically focused on the intersection of data, analytics, and CRM strategy, I started to see a trend emerging among our most successful customers. Those that understood the relative maturity of their data as well as the tooling they […]
AnalyticsKata: Dynamically Display Sales Rep Performance Using Only Text
Sometimes the best way to display data isn’t a bar chart, or a table. Instead, you might want to create dynamic and data-powered views using just text. That’s what we’ll be doing for this week’s AnalyticsKata, where we’ll display sales performance using nothing but text! (New to the idea of an AnalyticsKata? Refer back to […]
On-Demand Webinar: Driving Real Business Outcomes with Generative AI
On-Demand Webinar Driving Real Business Outcomes with Generative AI The generative AI landscape has evolved at a rapid pace, captivating minds and igniting innovation across industries. What was once just a possibility has taken center stage with real-world use cases and benefits, thanks to breakthrough solutions like ChatGPT, Einstein GPT, Tableau GPT, and Tableau Pulse. […]
Takeaways from Dreamforce 2023 to Guide You through the Rest of the Year
After you’ve left Moscone (or the Atrium Lounge!) in your sneakers and your Trailblazer hoodie, backpack and swag-filled tote bag in tow, it’s easy to succumb to information overload. The announcements, the live demos, the guided tutorials and masterful roadmapping, the meetings, the goal setting, the coffee, the coffee… It’s a lot to take in. […]
Snowflake Marketing Analytics: Drive Marketing Success with a Single View of the Customer
I still remember the exact moment I first realized my marketing data was trapped. A long time ago in a land far away, I was digging into the journey of a web conversion that excited me because it was a great lead and I was determined to replicate its success. Like many marketing automation tools, […]