Top 6 Takeaways from Dreamforce 2025 for Banking and Wealth Management

Atrium Blog: Financial Services Dreamforce 2025 Recap

I didn’t make it to the Dreamforce keynotes in person this year, but I watched them all on demand on the flight home with my notebook in hand. And honestly, the themes that came through on screen echoed every conversation I’d had all week in our lounge. Last year was about imagination. The art of […]

Less is More: Why Focused Salesforce Rollouts Drive Adoption and Reduce Risk

Atrium Blog: Why Focused Salesforce Rollouts Drive Adoption and Reduce Risk

“We tried to do everything at once… and the project collapsed under its own weight.” We see it all the time: a bank or wealth firm embarks on a Salesforce Financial Services Cloud (FSC) journey with the best of intentions. The project team packs every possible feature, workflow, and integration into phase one. Everything but […]

Get Started with AI: Don’t Wait for Perfect, Iterate to Success (Like Tony Stark!)

Get Started Like Tony Stark Blog Featured Image

Okay, Marvel fans, let’s talk about Tony Stark. Genius, billionaire, playboy, philanthropist… and imperfect. My seven-year-old Marvel-obsessed son (whose room, by the way, is a shrine to all things superhero — thanks, targeted advertising!) and I were watching a video the other day about Iron Man, and it struck me: Tony didn’t build his suit […]

5 Agentforce Takeaways from Salesforce Partner Summit: Your Guide to the Agentic Future

Salesforce Partner Summit 2025 Takeaways

Wow, what a whirlwind of insights and connections at the Agentforce Partner Summit in Orange County, California! It was incredibly valuable to connect with Salesforce leaders and fellow partners and dive headfirst into the future of Agentforce. The energy? Electric! The focus on collaboration? Inspiring! Outside, the rain was coming down, which, honestly, made our […]

Is Your CRM Holding You Back? Unlock Growth with Salesforce Financial Services Cloud

Unlock Growth with Salesforce Financial Services Cloud

Let’s be honest, how’s your CRM really still working for you? Is it a seamless engine for growth, or a clunky, outdated system that’s constantly requiring bandaids and workarounds? If you’re starting to question whether your current system is truly serving you, you’re not alone. Many financial services firms are finding that their existing CRMs […]

Agentforce & Beyond: 5 Takeaways for Financial Services from Salesforce SKO FY ‘26

Agentforce and Beyond: 5 Takeaways for Financial Services from Salesforce SKO FY26

Wow, what a week at Salesforce Sales Kick-Off (SKO) FY ‘26. It was a whirlwind of innovation, inspiration, and connection, with so many familiar faces — partners, clients, and Salesforce folks — all energized for the new fiscal year. The conversations were buzzing, the energy was high, and the happy hour Atrium hosted was a […]

Retain High-Value Clients with Advanced Analytics in Banking and Financial Services

Advanced Analytics in Banking and Financial Services on the Atrium Blog

Financial services organizations are naturally data-rich. Whether you’re a bank, credit union, wealth management firm, or asset management company, you have access to a wealth of information. But too often, that data is scattered across different systems and departments, like pieces of a jigsaw puzzle. You know the big picture is important, but putting all […]