Resources Success Story

Built for Scale: How Atrium Builds with Claude

You can measure enterprise Claude adoption in seats, or you can measure it in what actually leaves the building. Most organizations are still measuring seats. They buy the licenses, run the enablement session, and then watch the work route back through the same three people it always did, because the rules that make output usable live in those people’s heads.

Atrium built the other way from day one. AI-native since 2018, the firm treated Claude as something to configure rather than something to be trained on, and it did that in two places at once: engineering, where more than twelve architects and developers were building Andi, Atrium’s assistive agent for delivery teams, and marketing, where a small team fields a constant stream of varied requests from across the business. The design question in both places was the same. How do you make the standard travel with the work instead of living with the people who hold it?

Background

Atrium is a Salesforce and Snowflake consulting firm founded in 2018, AI-native from day one. 275-plus people, globally distributed, with headquarters in Bozeman, Montana and a delivery presence in India and Latin America. Over 800 Salesforce certifications, a 4.9 customer satisfaction score, and more than $1 billion in measured customer business outcomes.

Technology
Claude

Claude

5x

faster development cycle

Monthly

major feature releases

Minutes

turnaround, down from days

10+

content types now self-serve

The Challenge

Make the standard travel with the work, not with the people who hold it

Most AI rollouts stall in the same place. The tool is fast, but the definition of acceptable work lives in the heads of a few senior people, so everything still routes through them and the ceiling never actually moves.

Atrium designed against that from the start. Engineering needed Andi’s development cycle to accelerate without loosening the bar on code quality. Marketing needed brand, voice, and format to hold on every piece of content, whoever in the business happened to make it. Neither team wanted a faster draft that a reviewer still had to rescue.

The Solution

Write the rules into skills, so the standard travels with the work

Atrium wrote the rules into skills from the outset. A skill carries instructions and reference material that Claude loads when the task calls for it, which puts the definition of good work inside the work itself rather than in a document nobody opens.

More than twelve architects and developers build Andi with Claude Code at every stage, from initial design and planning through code generation and testing. The marketing team runs content production in Claude Cowork with skills that carry brand, voice, and format rules. Atrium is customer zero: the workflows we teach and the agents we build are the ones we use to run our own firm.

Where it shows up

The same mechanism produced results in two very different parts of the business.

Product development with Claude Code

Claude Code sits in every stage of the lifecycle, not just code generation. Features are planned and designed with Claude before a line is written, and development cycle skills built by the team hold quality steady as the pace increases. The development cycle runs roughly five times faster, and Andi ships major features every month.

Marketing content with Claude Cowork

Brand, voice, and format rules live inside Claude Cowork skills, so content comes back on voice the first time instead of being corrected in review. Turnaround on content requests dropped from days to minutes, and more than ten content types are now self-serve across the business rather than queued behind marketing.

“

Claude Code is an essential component of everything we do when it comes to Andi.

Chris Barbour Director, AI Platforms, Atrium
The Impact

Five times faster to market, and content that leaves the building on voice

Writing the standard into skills changed the throughput of both teams without adding people to either one.

  • 5x faster development cycle on Andi, with more than twelve architects and developers working in Claude Code
  • Monthly major feature releases, up from a purpose-built internal tool to a hardened assistive agent
  • Content turnaround from days to minutes, no longer dependent on a handful of people being available
  • More than ten content types now self-serve across the business, off the marketing queue
  • Brand, voice, and format compliance enforced at the point of creation rather than at review
“

With skills, our brand guidelines live inside the work itself. Something that used to take days comes back in minutes, and it already sounds like us.

Natasa Marinkovic VP Marketing and Alliances, Atrium
What’s Next

From our own firm to yours

Atrium is extending the same pattern outward. The skills that hardened Andi’s development cycle and Atrium’s content pipeline are the template for how customers build their own, with human review kept in the loop by design rather than by policy.

The firms that get the most out of Claude will not be the ones with the most seats. They will be the ones who wrote their standards down somewhere the agent can read them.

Ready to put your standards where an agent can use them?

The gap between buying AI and getting value from it is not a model problem. It is a question of whether the way your organization does good work exists anywhere an agent can reach it. Atrium answered that question for itself first.

Learn More

Frequently Asked Questions

How does Atrium use Claude inside its own business?

Atrium uses Claude in two places. Engineering builds Andi, its assistive agent for delivery teams, with Claude Code across the full lifecycle from design and planning through code generation and testing. Marketing runs content production in Claude Cowork with custom skills that carry brand, voice, and format rules, so drafts arrive on voice rather than being corrected in review.

What is Claude Code, and how does Atrium use it?

Claude Code is Anthropic’s agentic coding tool that works alongside developers in their own environment. More than twelve Atrium architects and developers use Claude Code across the full lifecycle of Andi, from initial design and planning through code generation and testing, which has taken the development cycle five times faster and moved Andi to monthly major feature releases.

What is Claude Cowork?

Claude Cowork is Anthropic’s environment for business teams to do file-based and multi-step work with Claude. Atrium’s marketing team uses Claude Cowork with custom skills that carry brand, voice, and format rules, which cut content request turnaround from days to minutes and made more than ten content types self-serve across the business.

What are Claude skills, and why do they matter for brand consistency?

A skill is a reusable set of instructions and reference material that Claude loads when it is relevant to the task. Skills matter for brand consistency because they move the rules out of a style guide nobody reads and into the work itself, so output arrives on voice the first time instead of being corrected in review.

Does Atrium use Claude on customer engagements?

Yes. Atrium’s AI-assisted delivery methodology runs Initiate, Investigate, Build, Validate, and Deploy with agents supporting each phase and a human reviewing every output, a posture Atrium describes as secure by design and human-guided by default. Claude is one of the models Atrium works with, both directly and through Snowflake Cortex AI.

How does Atrium keep AI-assisted work reviewed and safe?

Every AI-assisted output at Atrium is human-reviewed before it ships, and the standards for that review are encoded in the skills the agents use, so the check is applied consistently rather than depending on who is looking. For Andi specifically, access is scoped to metadata and record counts rather than transactional data, PII, or PHI, and every customer runs single-tenant.

Ready for Real Results?

Reach out to our team—dedicated to the metrics that matter most. We’re here to help you adapt and grow.