Resources Success Story

Automating Sales Forecasts with CRM Analytics for Avaya

Learn how Atrium helped Avaya optimize their processes and automate sales forecasts using Salesforce’s CRM Analytics.

Background

Avaya is an American multinational technology company headquartered in Santa Clara, California, that specializes in business communications, specifically unified communications (UC), contact center (CC), and services. Serving organizations at 220,000 customer locations worldwide, Avaya is the largest pure-play UC and CC company, ranking No. 1 in CC and No. 2 in UC and collaboration. The company had FY17 revenues of $3.3 billion, 78% of which was attributed to software and services.

Technology

CRM Analytics

Sales Cloud

The Challenge

Avaya’s forecasting process required countless hours from multiple teams each quarter. In order to produce accurate forecasts, Avaya was spending valuable hours discussing the likelihood of opportunities to close in the field, and then manually adjusting weightings, validating inputs, and aggregating data. And not all bookings were tied to opportunities with some “blind bookings” ordered without an associated opportunity. With Forecasting views located on different tabs/apps users had to swivel back and forth between them to get their forecast view, which was not efficient.

The Solution

Avaya partnered with Atrium to update its Sales Cloud application and to implement Einstein. To solve the challenges Avaya was facing, Atrium developed a customized Einstein Discovery model predicting “Propensity to Close in Quarter” for opportunities, customized the Einstein “Time Series” model used to calculate “blind bookings,” and customized CRM Analytics forecast dashboard for easy exploration and discovery of forecast results. For quick and seamless access to Sales Rep forecasts, Atrium embedded the Sales Rep dashboard in Avaya’s lightning homepage.

0 %

of high-adoption sales users achieved over 95% quota attainment

0 x

increase in sales rep dashboard adoption immediately after launch

0

dashboards after consolidation (reduced from 5,000), dramatically decreasing maintenance costs

Avaya & Atrium – Tapping into AI-Augmented Analytics

The Impact

With CRM Analytics, Sales Reps, Managers, and Sales Ops spend far less time assembling quarterly forecasts. And the forecasts for Sales Reps and Sales Manager are now available on the Sales Rep home page so reps and managers always know where they stand without having to swivel between different apps. Also, data from CRM Analytics gives Avaya the ability to see insights into what factors are driving “likeliness to close” scores, making their quarterly forecasting effort more efficient.

More specifically, 80% of high adoption users on the sales team had quota attainment of over 95%; Avaya reduced its number of dashboards from 5,000 to 12, dramatically decreasing maintenance costs while significantly increasing the efficiency and effectiveness of its sales team. Additionally, there was an immediate 2x increase in rep adoption of dashboards. Sales reps quickly realized their efforts were more effective, and it saved them valuable time; adoption continued to steadily grow week over week.

Automate Forecasting and Improve Sales Efficiency

Atrium helps sales organizations apply CRM Analytics, predictive modeling, and embedded insights to reduce forecasting effort, improve adoption, and drive more accurate outcomes.

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