Courtside with Salesforce & Atrium: AI Financial Services Forum & World Team Tennis

The AI conversation in financial services has changed. The question is no longer whether to move from pilot to production. It’s how fast, and what the leaders who’ve already done it would do differently.

Salesforce and Atrium invite you to an exclusive, invite-only afternoon and evening in Brooklyn on Wednesday, December 2, the day before Salesforce World Tour NYC. You’ll hear what’s working, pressure-test your 2027 priorities with peers from financial services institutions, and then unwind courtside.

What to expect:

Executive Session | 3:30 to 5:30 pm
A candid, closed-door working session in Downtown Brooklyn, a short walk from Barclays Center.

• Salesforce-led conversation: Where AI and Agentforce are delivering measurable results in financial services today, from customer service to lending and operations, and what it took to get there.
• Facilitated peer roundtable: A guided discussion on 2027 priorities, with room to compare notes on governance, talent, and ROI with peers facing the same decisions.
• Takeaway: A clearer view of where to invest next, informed by leaders who have already made the move.

Happy Hour | 6:00 to 7:00 pm
Continue the conversation over drinks with peers and the Salesforce and Atrium teams in our private suite at Barclays Center. It’s an intimate setting for the kind of relationship-building that doesn’t happen at a conference.

World Team Tennis | 7:00 pm
World Team Tennis is fast, team-based professional tennis with a lively, high-energy atmosphere. Matches are short, scoring is quick, and the crowd is part of the show. Watch the New York Empire, featuring Jessica Pegula, Taylor Fritz, Frances Tiafoe, and Alejandro Osorio, take on Toronto North from our private sideline suite, with food and drinks throughout the match.

Space is limited, and this is an invite-only experience.