Webinar Registration

How Snowflake Powers Customer 360 & Revenue Optimization at Hendrick Automotive

Thursday, March 19
12:00 pm ET

Many organizations migrate data platforms, but few understand the complexity of reconfiguring legacy processes that connect migrations directly to revenue impact – fast.

Hendrick Automotive Group moved from a fragmented Redshift environment with inconsistent KPIs and limited visibility to a governed Snowflake foundation powering Customer 360, lead prioritization, inventory optimization, and AI-driven insights.

Join Hendrick and Atrium for a live conversation on how modern data architecture became the engine for sales and marketing performance, not just better reporting.

What you’ll learn:

Why Hendrick migrated from Redshift to Snowflake
How they unified sales, service, inventory, finance, and marketing data
How Customer 360 improved lead prioritization and revenue visibility
Lessons learned when aligning data architecture to business growth
How to design your Snowflake environment for AI-ready use cases

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