On-Demand Webinar

How Snowflake Powers Customer 360 & Revenue Optimization at Hendrick Automotive

Many organizations migrate data platforms, but few understand the complexity of reconfiguring legacy processes that connect migrations directly to revenue impact – fast.

Hendrick Automotive Group moved from a fragmented Redshift environment with inconsistent KPIs and limited visibility to a governed Snowflake foundation powering Customer 360, lead prioritization, inventory optimization, and AI-driven insights.

Join Hendrick and Atrium for a live conversation on how modern data architecture became the engine for sales and marketing performance, not just better reporting.

 

  • Why Hendrick migrated from Redshift to Snowflake

  • How they unified sales, service, inventory, finance, and marketing data

  • How Customer 360 improved lead prioritization and revenue visibility

  • Lessons learned when aligning data architecture to business growth

  • How to design your Snowflake environment for AI-ready use cases

Speakers

Heather Rhyne-Christensen

Snowflake GTM Leader
Atrium

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Headshot_MarkPeskir_Updated
Mark Peskir

Data & Analytics Director
Hendrick Automotive

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Dan Beyer

Enterprise Project Director
Hendrick Automotive

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Ofir Klein

Data Architect
Atrium

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