

Navigating Global Supply Chain Disruption: What Data-Driven Organizations Should Prioritize Now
Over the last few weeks, it’s become clear that the return of tariffs and broader geopolitical shifts is more than
As an SVP and Co-Founder of Atrium, Geoff Birnes leads the charge for customer outcomes. He brings extensive experience in large-scale business transformation programs across sales, marketing, service, and middle office. Prior to co-founding Atrium, Geoff led strategic accounts for Appirio. He has spent over 20 years in the consulting space, focused on CRM and business intelligence sales and delivery. Geoff attended Penn State University where he earned a BS in Engineering.
Over the last few weeks, it’s become clear that the return of tariffs and broader geopolitical shifts is more than
For the past two decades, we as sales teams have been fixed in roughly the same conversation about our forecasts,
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