

Marketing in the Agent Era: How Agentforce Powers the Customer Journey
Traditionally, most marketers have not had access to the resources or technology to create the granular segments they need to
Marcelo is a Senior Business Architect for Marketing Cloud at Atrium. He began his experience in the Email Marketing space, and has worked in a variety of roles including Implementation Consultant, Technical Team Leader, Campaign Services Manager, Business Consultant and Solutions Architect. He has more than 14 years of experience designing and implementing solutions on the Salesforce Marketing Cloud Suite and 17 years of consulting experience in Digital Marketing. He holds a Bachelor's degree in Social Communication.
Traditionally, most marketers have not had access to the resources or technology to create the granular segments they need to
73% of CMOs feel pressure to do more with less to deliver growth for their businesses, according to Gartner’s 2024
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