Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific capabilities, a powerful focus on monetization for subscriber and ad sales customers, and doing more to deliver on the promise of Customer 360.
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