AI projects fail when data quality is poor and siloed. At its core, the Snowflake platform solves this by giving access to unified insights with governed and secure data. Starting November 4, Snowflake will officially launch Snowflake Intelligence, marking one of the most significant advancements yet in the evolution of the AI Data Cloud.
Snowflake Intelligence combines the power of generative AI with the scale and governance of Snowflake — giving every user the ability to ask questions in plain language and get actionable answers from their data.
By layering natural language interfaces over multimodal data across first-, second-, and third-party sources, organizations gain deeper, more connected insights that fuel smarter decisions from a secure environment.
For Atrium, an Elite Snowflake Services Partner, this moment represents a new frontier in how we help customers activate their data. As part of Snowflake’s partner ecosystem, Atrium is among the first invited to become an official Snowflake Intelligence Partner, helping clients turn data complexity into intelligent, everyday decision-making.
Why it matters
For too long, getting from data to insight has required layers of translation from business questions to dashboards to analysis. Snowflake Intelligence changes that, letting anyone in your organization securely interact with data through natural language.
With built-in support for leading models like Claude 4.0 and GPT 4.1, and governed access across clouds and regions via Cortex Cross-Region Inference, Snowflake Intelligence makes AI-powered analytics both accessible and enterprise-ready.
In short: it’s how every team can talk to data, act on insights, and trust the results.
What is Snowflake Intelligence?
At its core, Snowflake Intelligence is an agentic AI solution that enables business users to securely and directly interact with both structured and unstructured data. It’s powered by Snowflake Cortex AISQL, Cortex Analyst, and Cortex Search, with agents that connect to semantic views and models to deliver contextually rich, transparent, and accurate responses.
Users can:
- Ask questions in plain language to create charts, visualize trends, and get explanations.
- Combine internal and external data — from spreadsheets to Salesforce to real-time news feeds.
- Trigger actions or workflows directly from insights, such as sending alerts or updating records.
This means faster answers, less dependency on analysts, and a dramatic increase in data-driven decision-making across the organization.
Key differentiators
1. Empower anyone to get instant answers
Snowflake Intelligence eliminates technical barriers, enabling business users to explore data intuitively, freeing data teams to focus on higher-value, strategic work. Embedding capabilities in systems your teams already use, like Slack, for easy adoption.
2. A true 360° view of the business
By unifying disparate data sources, Snowflake Intelligence provides comprehensive visibility across systems, departments, and external data streams.
3. Democratize data with enterprise-grade control
Every query honors existing access policies and governance models, ensuring transparency, trust, and control — all within the Snowflake environment.
Use cases across the enterprise
Sales performance analysis: Sales leaders can ask complex, contextual questions like: “What were my top-performing products in the West region last quarter and why did product X outperform product Y?” AI agents analyze sales data alongside support tickets and campaign metrics to provide a complete story.
Financial & market insights: Analysts can combine portfolio data with real-time market updates using Cortex Knowledge Extensions, delivering richer, more contextual investment intelligence.
Self-service data exploration: Employees across departments can independently ask questions, create visualizations, and get instant answers, all without waiting for dashboards or SQL queries. This data exploration is facilitated with fully managed RBAC, masking, and security controls to meet security and regulatory requirements.
Built for the modern data cloud: Snowflake Intelligence builds on the momentum of Snowflake’s 2025 innovations — from Adaptive Compute Warehouses and Semantic Views to Cortex Agents — unifying the platform for analytics, AI, and action. With these capabilities, organizations can bring intelligence to their data rather than moving data to intelligence.
Atrium + Snowflake: Powering the future of intelligent analytics
Atrium has long partnered with Snowflake to help organizations harness the full power of the AI Data Cloud. With the launch of Snowflake Intelligence, we’re helping clients take the next step: turning static data into dynamic, conversational insights that drive real outcomes.
Whether you’re exploring how to embed generative AI into business intelligence or preparing to integrate Snowflake Intelligence into your analytics ecosystem, Atrium can help you move faster, govern smarter, and deliver more value from your data.
Snowflake Intelligence marks a pivotal step toward a future where anyone can ask their data a question, and get an answer they can trust. As an early Snowflake Intelligence Partner, Atrium is ready to help you unlock what’s possible.
Learn more about how Atrium helps organizations activate AI-powered analytics with Snowflake.
