Growing and Retaining Deposits in Retail Banking
Use your transaction data with the power of predictive analytics to boost deposit growth and retain accounts.
The Value of Growing and Retaining Deposits
Atrium’s growing and retaining deposits solution enables retail bank and credit union employees to proactively prevent attrition, detect red flags early, target upselling opportunities, personalize the customer experience, and improve profitability.
Minimize Reactive Measures
By proactively engaging customers, you can personalize the customer experience, increase satisfaction, and prevent further attrition — avoiding lost profits and wasted time with reactive measures.
Early Detection of Red Flags
Detect early signs of dissatisfaction and fraud, enabling proactive risk mitigation. Address concerns quickly, showcase your commitment to satisfaction, and retain customers more easily.
Target Marketing and Upselling Opportunities
Identify existing customers fit for upselling opportunities by tailoring offerings to their preferences. Align financial products and personal banking services with customer goals and drive additional deposits.
Enhance Customer Experience and Financial Well-Being
Offer personalized insights for effective financial management, fostering customer trust and loyalty. Also, provide personalized planning or budgeting tools to overspending customers.
Latest Insights from Our Experts
Financial Services Cloud Consulting
Financial Services Cloud by Salesforce is a platform that helps cultivate long-lasting customer relationships with personalized, proactive advice. It makes it easier for retail banks and credit unions to provide high-touch banking service by incorporating features that increase productivity and engagement. Whether you are new to using Financial Services Cloud or looking to optimize your use, our team is available to assist you in getting the most out of your investment.
Today, retail banks and credit unions rely all too often on reactive measures to identify the myriad reasons behind lost deposits and accounts.
While reaching out to customers after the fact to prevent additional account closings or withdrawals can potentially stop further attrition, it isn’t likely to regain lost deposits or reopen accounts successfully.
Fortunately, it’s the right time in the financial services industry to solve for customer attrition and the loss of deposits. Thanks to increased availability of transaction data and advancements in data analytics, retail banks and credit unions can meet customers’ changing expectations and get ahead in a competitive landscape. With a holistic approach to growing and retaining deposits, we can help you retain existing customers, increase deposit growth, enhance the customer experience, and see cost savings and operational efficiencies in the process.
Ready for Real Results?
Reach out to our team—dedicated to the metrics that matter most. We’re here to help you adapt and grow.