New Household Growth in Wealth Management
Help financial advisors drive net new household growth with accessible analytics and visibility into pipeline sources and targets.
Benefits of a New Household Growth Solution for Financial Advisors
Our new household growth solution is designed to provide financial advisors with an end-to-end data-driven CRM that not only produces prescriptive, predictive insights right in their everyday workflow, but also automatically places those insights in the context of the business with recommended actions.
Proactive Outreach and Data-Driven Business Development
Establish relationships by tapping into the marketing-generated lead flow from events, local marketing efforts, and referrals received from trusted sources such as bank branches and other referral centers.
360-Degree Prospect Visibility, Lead Segmentation, and Prioritization
Curate customized, personalized advice and service with wealth personas and ideal prospects mapped to products and services based on client engagement, historical data, and seamless integration of data sources.
Increase Advisor Productivity by Streamlining Non-Revenue Activities
Automate reminders, paperwork, meeting scheduling, and early marketing engagement activities so financial advisors can spend more time prospecting and building relationships with new households.
Maximize COI and Referral Effectiveness with Enhanced Visibility
Gain insight into your most promising COI and referral sources to identify those that are most likely to convert. Preemptively foster relationships with the highest potential with intelligent Lead Prioritization.
Next Generation Relationship Targeting
Leverage data science to build relationships with the next generation and more easily acquire new households that are likely to be the recipients of significant inheritances.
Enhance Adherence to Privacy Regulations
Maintain compliance and ensure proper outreach by staying ahead of evolving regulations with clear insight into “Do Not Call” and “Do Not Solicit” lists.
Optimize Advisor Onboarding, Ramp Time, and Retention
Reduce ramp time and improve advisor retention through automation, actionable insights, and comprehensive client and prospect visibility — all achieved through consistent, sustainable processes.
Boost Revenue, New Household Growth, and AUM
Boost revenue, new client acquisition, and AUM by automating repetitive tasks, improving visibility for advisors, and prioritizing their business development efforts.
Latest Insights from Our Experts
Wealth management firms are increasingly expected to rise to the maturity of digital-first client experiences.
While basic customer relationship management (CRM) and loan underwriting have been prioritized in recent years, automating and enabling new client acquisition strategies with a data-driven approach has been ignored and largely left to individual financial advisors and existing relationships. There are significant shifts happening in wealth management that financial advisors have to contend with:
- Client expectations centered on a digital experience, accessible 24/7, forcing wealth management firms to reconsider their client-facing technology and continue to offer more digital services in addition to holistic digital experiences.
- The rise of robo advisors has transformed the wealth management industry by making investing more accessible, affordable, and convenient. To remain competitive, wealth management firms need to adopt their own robo advisory platforms or invest in hybrid models to provide personalized service and cost-effective, digital portfolio management.
With the biggest wealth transfer the industry has experienced occurring, wealth management firms have to rise to the occasion and meet the next generation of clients’ evolving expectations — more tech-savvy investors who are comfortable with digital platforms and robo advisory services. A new household growth solution for wealth management that provides financial advisors with comprehensive, accessible analytics and visibility can be the difference between winning over this new generation of clients.
Financial Services Cloud Consulting
Salesforce’s Financial Services Cloud allows for increased efficiency, scalability, and flexibility for wealth management clients and financial advisors alike, improving the overall experience and enabling wealth management firms to grow their business. Whether you are new to using Financial Services Cloud or looking to optimize your use, our team is available to assist you in getting the most out of your investment.
Ready for Real Results?
Reach out to our team—dedicated to the metrics that matter most. We’re here to help you adapt and grow.