With 25+ years of professional services experience and deep Salesforce ecosystem expertise, Geoff Merrick will shepherd Atrium’s delivery function into its new phase of enterprise growth
Bozeman, January 12, 2026 – Atrium has added a seasoned professional services and Salesforce ecosystem leader to its team: Geoff Merrick, their new SVP of Customer Success & Delivery. As an AI-native Snowflake and Salesforce partner, Atrium has continued to scale its operations to provide the technical rigor and strategic perspective that enterprise customers need now.
Throughout his career, Merrick has built a distinguished track record of founding and scaling high-growth ventures that bridge the gap between emerging technology and business outcomes. He founded multiple startups acquired by global leaders (i.e., OKERE and Ripple6) and has spent many years in senior leadership roles in the epicenter of the Salesforce ecosystem (i.e., Accenture, Cloud Sherpas, and Silverline), and large international companies such as Siebel Systems and AIG.
Merrick brings extensive experience in key verticals including financial services, healthcare, and media, as well as a pragmatic, results-driven approach to each industry’s most complex challenges.
“Our customers are asking for partners who can deliver at enterprise scale without losing agility,” said Chris Heineken, CEO of Atrium. “Geoff has spent his career building and leading teams that do exactly that. He strengthens our ability to deliver consistent, high-impact outcomes while continuing to raise the bar on customer success.”
At Atrium, Merrick will oversee all delivery functions, using his expertise to coordinate practice areas to identify where to standardize delivery and where to preserve market-specific differentiation. With the finesse of a global professional services leader and the agility of a veteran founder, Merrick will help Atrium’s customers thrive in an increasingly AI-driven economy.
“I am thrilled to join Atrium at such a pivotal time in the ecosystem,” said Geoff Merrick, SVP of Customer Success & Delivery. “Atrium’s AI-native DNA and commitment to technical innovation sets it apart. I look forward to refining our delivery models and ensuring our customers achieve the highest level of success as they integrate these cutting-edge platforms into their core business strategies.”
About Atrium
As the only AI-native consulting partner for Salesforce and Snowflake, Atrium leverages cutting-edge AI tools internally, optimizing how we deliver services for greater speed, accuracy, and efficiency — allowing us to repeatedly deliver outcomes that others merely promise. Learn more at atrium.ai.
