Revenue and Sales Management for Medtech

Maximize sales capacity, productivity, and visibility with deeper insight into pipeline and deal health for predictable revenue growth and sales rep success.

Benefits of Revenue and Sales Management for Medtech

Take advantage of the shift toward data-driven CRM for medical device companies. Our revenue and sales management solution for medtech maximizes sales capacity and productivity by optimizing territory assignments and customer coverage while improving visibility into revenue with recommended actions for improving pipeline and deal health.

Improve Sales Pipeline Visibility and Management

Learn everything you need to know about your sales pipeline, including quota coverage vs. sales quota, win rates, pipeline coverage vs. quota, propensity to close, forecasted consumables consumption, and deal and pipeline health.

Enhanced Forecast Management

Whether you sell capital equipment, consumables, or a combination of the two, increase your forecast accuracy with enhanced and flexible capabilities, providing more necessary predictability to your business.

Boost Sales Productivity

Ensure you have the right number of reps focused on the right customer activities to improve overall sales productivity with insights such as propensity to buy and projected close date based on historical data — allowing your reps to spend more time on activities that will generate the most revenue.

Optimize Customer Coverage

Gain visibility into territory management and make sure the business has the right coverage to maximize sales with scenario planning (i.e. run multiple sales planning scenarios to optimize across revenue targets, sales cost, and sales demand), opportunity management, and more.

Informed Demand Planning

Stay ahead of planning with increased predictability. With accurate medtech sales forecasting and 360-degree visibility, it’s easier than ever to project future demand and successfully customize company output.

Increase Satisfaction With Value-Based Analytics

Change the conversation your sales team has with providers by demonstrating the value you provide. The benefits are twofold: the outcomes this drives for you and the outcomes it drives for the providers you engage every day.

Many medical device manufacturers have limited visibility into accurate revenue forecasts.

Recent changes to sales engagement processes (e.g., limited access to doctors during Covid, new decision makers and stakeholders to consider, etc.) have made it increasingly complicated to manage pipeline forecasts and accurately gauge demand. Coupled with limited territory management and sales planning capabilities, many medical device manufacturers struggle to make sure they have the correct number of reps focused on the right customer activities.

Understandably, medical device manufacturers are ready to get back to a level of predictability in the business. Fortunately, predictable revenue growth has never been more popular — or more possible with data-driven CRM for medical device companies. Legacy solutions have been focused on static dashboards and limited account segmentation capabilities, making it difficult to translate go-to-market strategies into actionable sales plans, leading forward-thinking medtech companies to seek out capabilities that not only improve visibility into revenue and sales management but also ensure predictable growth.

We Know Medtech

Atrium partners with clients in the life sciences and medtech industries to bring the power of data to their products. We focus on improving experiences and providing better patient outcomes with actionable analytics and AI-powered predictions and recommendations for those in medtech. From engagement to servicing, we can optimize your customer lifecycle.

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Proven Success with Salesforce for Medtech

Intuitive Surgical, Inc. is an American corporation that develops, manufactures, and markets robotic products designed to improve clinical outcomes of patients through minimally invasive surgery, most notably with the da Vinci Surgical System.

Intuitive Surgical wanted to revamp the way they conduct business with their customers by directing conversations toward customer goals and tracking outcomes. Atrium made information central, accessible, and actionable with CRM Analytics and Salesforce Sales Cloud.

To date, 38 customer-facing, brand compliant dashboards are populated with data captured in Salesforce, ISI EDW, and third parties. We consolidated information into CRM Analytics, allowing reps to perform custom what-if analysis inside of Salesforce and see real-time results by updating metrics before meeting with hospital executives.

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