Value-Based Analytics for Medtech

Use data to strengthen your relationship with healthcare providers by showing them the value of your products and services.

Benefits of Value-Based Analytics for Medtech

Increase Patient Satisfaction and Recovery

Cutting-edge medical devices enable procedures that are less taxing on patients. Minimally invasive surgical procedures, for example, lead to fewer surgical complications and shorter recovery times.

Atrium’s value-based analytics solution is not just about measuring financial gains, but also showing how medtech can improve patient satisfaction, recovery time, and other outcomes.

Drive Positive Financial Outcomes and Operational Efficiency

Improving patient outcomes and decreasing recovery times positively affects the bottom line. For example, less invasive surgeries lead to fewer complications and shorter recovery times — meaning beds open up sooner, leading to a higher capacity for patients.

Additionally, leveraging utilization and device or equipment data, providers can identify opportunities for training, adoption, and other potential cost savings.

Build Trust With Procurement and Finance

Customer loyalty grows through trust and transparency, so let the data do the talking. Help providers justify the sale of large, typically expensive capital equipment to a set of stakeholders who don’t experience the value of the equipment firsthand.

Nothing gets you on the good side of finance like ROI visibility, cost savings, and transparency through data.

Improve Sales Performance and Close Rates

Optimize Sales With Propensity Models

The easier it is to show the value of your product, the easier it is to sell it.

Optimize sales efforts with propensity to close models to help them prioritize deals with higher likelihood to win.

Increase Adoption With Embedded Insights

Maximize your investment by surfacing these insights where users work on a day-to-day basis and providing them with an action framework, such as leveraging flows for value assessment story generation.

Improve Customer Satisfaction and NPS

By becoming data driven and changing the conversation you have with clients to be value focused, customer satisfaction and NPS inevitably increase. Take it to the next level by prompting conversations with at-risk customers with anticipated CSAT models.

Value-based care delivery models are causing a major shift in how healthcare and adjacent industries operate and prioritize spend.

Medical device manufacturers that are selling large, complex, capital equipment are not spared from this shift — and it’s no secret that medical technology is a big investment for healthcare providers (HCP). As the expectations of providers and how they provide care changes, their priorities around spending and investments change as well.

As hospitals and healthcare organizations strive to reduce costs, procurement managers are playing a growing role in decisions to purchase medical equipment. Historically, value was determined by doctors alone as they were involved in the purchasing decisions. However, centralized purchasing decisions in which procurement officers are the primary decision makers have doubled in recent years. In order to stay ahead, medical device suppliers need a value-based approach to justify the ROI on their products, in addition to the value they provide doctors during procedures.

We Know MedTech

Atrium partners with clients in the life sciences and medtech industries to bring the power of data to their products. We focus on improving experiences and providing better patient outcomes with actionable analytics and AI-powered predictions and recommendations for those in medtech. From engagement to servicing, we can optimize your customer lifecycle.

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Proven Success for Value-Based Analytics in Medtech

Intuitive Surgical, Inc. is an American corporation that develops, manufactures, and markets robotic products designed to improve clinical outcomes of patients through minimally invasive surgery, most notably with the da Vinci Surgical System.

Intuitive Surgical wanted to revamp the way they conduct business with their customers by directing conversations toward customer goals and tracking outcomes. Atrium made information central, accessible, and actionable with CRM Analytics and Salesforce Sales Cloud.

To date, 38 customer-facing, brand compliant dashboards are populated with data captured in Salesforce, ISI EDW, and third parties. We consolidated information into CRM Analytics, allowing reps to perform custom what-if analysis inside of Salesforce and see real-time results by updating metrics before meeting with hospital executives.

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