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Commercial Excellence for Medtech

Increase revenue by optimizing internal sales and distributor productivity

Too many medical device manufacturers are leaving money on the table. CPQ processes in the medtech industry can be inefficient, slow, and lack intelligent automation to suggest the right mix of products at the right price. For most, it’s difficult to stay ahead of today’s biggest challenges: an expanded product catalog, limited visibility into progress of total volume commits, product configuration complexity, and lacking data management scalability — while also increasing revenue and margins. Fortunately, new capabilities that blend analytics with CPQ workflows can make those growth goals a reality.

What’s Included in Commercial Excellence for Medtech

Atrium’s commercial excellence solution helps medtech companies streamline sales operations and boost distributor productivity, ultimately increasing revenue and margins.

Quoting and Pricing Management

With Salesforce CPQ, configure, price, and quote complex solutions with ease. Maximize profitable revenue growth by optimizing discounts and pricing rules.

Contract Management

Support complex business relationships and mitigate risk with efficient contract lifecycle management processes.

Distributor Engagement

Maximize distributor productivity by providing self-service tools that allow them to place orders, resolve issues, and track status of shipments.

Quoting and Pricing Management

Propensity to Churn

Data-driven automated detection to identify churn indicators and address revenue leakage.

Negotiation Insights

Reduce negotiation time by leveraging customer behavior insights during the negotiation process.

Smart Approvals

Historic approval and escalation data enables dynamic approval processes to accelerate quote turnaround times.

Guided Product Configuration

Configure and offer products or services clients are most likely to buy based on customer segmentation and historical data.

Intelligent Price and Margin Optimization

With relevant data insights, optimize the offer with the pricing and margin the customer is most likely to accept.

Quote Cohort Analysis

Automated quote value comparison to historical data — providing increased average quote values.

Ready to start weaving intelligence into the process with Salesforce CPQ?

Contract Management

Simplify contract complexity, automate process, and dynamically update fields across contracts and Salesforce, while weaving in predictability and intelligence.

Dynamic Contract Field Updates

Decrease duplicate work by updating contract fields with Salesforce data.

T&C Recommendation

T&C Recommendation

Increase speed to signature by recommending terms based on the order that are pre-approved and most likely to be accepted.

Process Automation And Intelligent CLM​

Simplify contract complexity with dynamic and automated terms or requirements and leverage automation to execute repeatable processes (.e.g, approvals and order fulfillment).

Likelihood to Accept

Likelihood to Accept

Predict likelihood to accept the T&Cs in the right time frame based on average time to signature and status of execution.

Dynamic Salesforce Updates

Upload form and contract updates directly to Salesforce based on contract execution.

Dynamic Contract Field Updates

Decrease duplicate work by updating contract fields with Salesforce data.

T&C Recommendation

Increase speed to signature by recommending terms based on the order that are pre-approved and most likely to be accepted.

Process Automation And Intelligent CLM​

Simplify contract complexity with dynamic and automated terms or requirements and leverage automation to execute repeatable processes (.e.g, approvals and order fulfillment).

Likelihood to Accept

Predict likelihood to accept the T&Cs in the right time frame based on average time to signature and status of execution.

Dynamic Salesforce Updates

Upload form and contract updates directly to Salesforce based on contract execution.

Data Insights Powered by Snowflake

Surfacing the right insights requires access to data across multiple departments and systems. Snowflake can be used by medtech companies to easily incorporate third-party data into their data ecosystem, allowing them to gain valuable insights and make data-driven decisions quickly. Snowflake also features data governance to protect patient data, ensuring security and compliance. With a team of certified SnowPros, we’re equipped to help you get the most value out of Snowflake.

We Know Medtech

Atrium partners with clients in the life sciences and medtech industries to bring the power of data to their products. We focus on improving experiences and providing better patient outcomes with actionable analytics and AI-powered predictions and recommendations for those in medtech. From engagement to servicing, we can optimize your customer lifecycle.

Proven Success for Commercial Excellence in Medtech

Intuitive surgical

Intuitive Surgical, Inc. is an American corporation that develops, manufactures, and markets robotic products designed to improve clinical outcomes of patients through minimally invasive surgery, most notably with the da Vinci Surgical System.

Intuitive Surgical wanted to revamp the way they conduct business with their customers by directing conversations toward customer goals and tracking outcomes. Atrium made information central, accessible, and actionable with CRM Analytics and Sales Cloud.

Ready To Talk?

Let's discuss your goals and how we can help you achieve them with commercial excellence for medtech.