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Ad Inventory Management and Operations

Optimize ad operations and improve the ad inventory management process — while also leveraging more secure private consumer data

Most ad operations departments are facing two major problems: having up-to-date inventory insights when generating quotes and bringing together first-party data and third-party data in a new cookie-less world. With disparate data sources and a major shift in the market, publishers are clamoring for data clean room solutions to comply with security rules around consumer data.

Data clean rooms allow advertisers to access and analyze valuable first- and third-party data without compromising user privacy. In a data clean room, publishers can securely share their data with advertisers without revealing personally identifiable information (PII) about their users. That means better insights into the target audience, ad personalization, and improved campaign performance. But how do you arrive at those capabilities?

With our ad inventory management and operations solution and industry-specific approach to best practices for publishers and advertisers, we can help you reach a more efficient inventory management process while abiding by secure use of private consumer data.

Benefits of Ad Inventory Management and Operations

With our ad inventory management and operations solution, you can optimize ad space usage, generate more revenue, enhance user experience, and reduce operational costs while gaining valuable insights from first- and third-party data and protecting user privacy and complying with regulations.

Increase Inventory Sell-Out with Sales Cycle Efficiency

Visibility to ad space inventory is crucial for successful inventory management, allowing publishers to make data-driven decisions on allocation, pricing, and sales. Real-time insights optimize the inventory process, boosting sell-out rates and sales efficiency.

Increase Accuracy with Automated Inventory Forecast

Publishers can track the performance of their ad inventory — allowing them to identify trends and patterns in historical sell-out, consumption curves, and seasonality, which can further help forecast inventory demand with greater accuracy.

Deepen Relationships with Campaign Performance Visibility

Demonstrate value to advertisers and build stronger, more collaborative relationships by offering real-time analytics, using data to inform strategy, providing customized reporting, and collaborating on optimization.

Gain Consumer Insights for Cookie-less Inventory

By leveraging a data clean room to bring together first- and third-party data in a cookie-less world, publishers can share generalized insights on consumer behavior while still complying with user privacy standards.

Intelligent Inventory Recommendation

Automated recommendations for similar-priced or audience-matched inventory when the originally selected inventory is sold out or nearly sold out, based on performance data.

Powered by Snowflake

Surfacing the right insights for sales requires access to data across multiple departments and systems. While an Order Management System may already integrate with Salesforce, it often lacks delivery data connections due to delivery data’s sheer mass and smaller grain compared to Salesforce objects. When delivery data is housed in Snowflake, the grain can be specified and easily surfaced in a BI tool such as CRM Analytics or Tableau, enabling sellers to see the high-level delivery data they need for their sales cycle without changing the object structure of core Salesforce.

We Know Media

How do you shed light on important, relevant insights like customer buying patterns and close ratio? All too often key data is siloed or outdated. How do you see if you’re on pace to meet internal goals and upfront commitments? Do you have the data analytics and actionable insights to support significant findings like at-risk relationships? Get to know our expertise in Salesforce across ad sales, ad operations, and self-service advertising and analytics.

Customer Success in Ad Inventory Management and Operations

Subscription Streaming Service

Atrium worked with a major subscription streaming service to deliver a better customer experience and revenue generation with forecast and inventory management optimization.

Using CRM Analytics, Snowflake, and Sales Cloud, we built highly interactive dashboards for both the sales and revenue operations teams. We configured a Time Series Forecast model along with a moving average forecast to support analysis. Not only can our customer now filter and isolate virtually all inventory options to drive revenue — they now have valuable performance insights from virtually every angle of their business, including product, market, and time period.

The Technologies

certified salesforce consultant

We specialize in Salesforce Sales Cloud and Service Cloud, as well as advertising sales management for Media Cloud. Help your ad operations teams dig into key advertiser/user data and maximize ROI on your Salesforce investment.

As the market leader in providing intelligent experience solutions on the Salesforce platform, we combine CRM strategy, data science, and Tableau implementation expertise to drive sustainable solutions on the Tableau platform.

Snowflake logo

Our certified Snowflake consultants (i.e., SnowPros) — combined with our deep data science expertise and award-winning Salesforce implementation capabilities — enable you to use and optimize the power and flexibility of Snowflake’s data cloud for all your data needs.

Ready To Talk?

Let's discuss your goals and how we can help you achieve them with our ad inventory management and operations solution.