How Financial Services Firms Can Inform Decision-Making with Ethical Data Handling
In today’s data-driven world, organizations have access to massive amounts of data that can provide valuable insights and drive informed decision-making. Embarking on a data or analytics project like implementing Salesforce Data Cloud can be an especially exciting endeavor for organizations. It holds the promise of unification, valuable insights, and informed decision-making that can be […]
Latané Conant on the Potential of Generative AI
Einstein GPT, Tableau GPT, ChatGPT… Generative AI has emerged in the market with incredible buzz. But what are the real use cases and tactical approaches companies can take advantage of and employ right now? How can they plan for an increasingly AI-supercharged future? Latané Conant, Chief Market Officer at 6sense, discusses the real-world power of […]
Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]
Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization
Almost twenty years ago, a colleague and I used to regularly refer to Excel as the “super tool” because it seemed like more often than not it was at the heart of business processes for companies we worked with. At the time, there were a lot of situations where Excel did as good a job […]
Mark Fleming on Reaching Data Nirvana Through Centralization and Improved Access
With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming (SVP of Sales, Americas Enterprise at Snowflake) discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and […]
Salesforce Data Cloud Launches: Here’s What it Means
Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between […]
Maximize the Value of Your Data with Tableau and Snowflake
As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience […]
Whitepaper: Data Agility Unlocked: The Data Strategy You Need to Succeed
WHITEPAPER Data Agility Unlocked: The Data Strategy You Need to Succeed Businesses have started to streamline data operations and replace legacy on-premise data lakes and warehouses with systems like Snowflake, a Data Cloud that doesn’t require years of planning to scale. But in order to take advantage of this progress, the concept of data agility […]