How To Easily Connect Your Data to Snowflake with Snowpark

How To Easily Connect Your Data to Snowflake with Snowpark

Snowflake recently hosted Snowpark Day: a showcase of Snowflake’s developer-friendly framework. Snowpark gives developers the tools to flip, spin, and grind data using the gear they already know. The gear in this case is Python, Java, or Scala – the languages Snowpark supports; and the tricks are the ability to execute queries, load data, and […]

10 Tips to Use Snowflake to Overhaul Your Data

10 Tips to Use Snowflake to Overhaul Your Data

When most people hear the word “snowflake,” they think of cold days and long nights. But some get excited, and anyone in the data business knows exactly why. Snowflake is an analytic data warehouse that is much faster, easier to use, and more versatile than its peers. It’s a SaaS platform that makes use of […]

Good News: We Specialize in Data Engineering So You Don’t Have To

Good News We Specialize in Data Engineering So You Don't Have To

Businesses today, both large and small, are making significant investments in replacing manual, paper-based processes and legacy IT to modern, real-time, data-driven systems that are easily integrated. The initial driver for this shift, commonly referred to as “digital transformation,” was the replacement of paper-based processes with digital ones. Now, many firms have moved beyond “lifting […]

Why Modernize Your Organizational Structure for Modern Data Infrastructure Now

In a previous blog post, I talked about the importance of data agility in an organization. As mentioned in that post, data agility is defined by TDWI as: “how fast can you extract value from your mountains of data and how quickly can you translate that information into action?”  For business, the translation is about […]

Infographic: Preventing Customer Churn Using Snowflake

Here’s a problem businesses deal with all too often: miscommunication. As an example, let’s take a hypothetical company we’ll call Magenta Inc. who sells widgets that help their customers with everyday activities. They have sales reps that sell the product, a fulfillment center to complete the orders, and a servicing team to help answer questions […]

Amplify Your Customer Experience With the Right Data Infrastructure

Amplify Your CX With the Right Data Infrastructure

Webinar Amplify Your Customer Experience With the Right Data Infrastructure What you’ll learn: Not all of your relevant customer data lives in your CRM. Watch and learn best practices for leveraging third-party data sources such as Tableau and Snowflake on the Salesforce platform to turbocharge your customer experience. Unlock the Webinar

Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake

Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake

By:  Katie Toyoshima, Aurora Rosin, & Nate Van Roosendaal In the first installment of this blog series, we took a look at Magenta Inc.’s issues with customer churn. In Part 2, Magenta’s Senior Data Architect, Jake, integrated the company’s data into Snowflake, alongside existing data from Salesforce. The data from the centralized data hub was […]

A Treatise on Data Science and Customer Churn

A Treatise on Data Science and Customer Churn

Contributing Authors: Peter Ottsen and Anthony Nardiello Proactively Addressing Churn with Data Science In part 1 of our series, you were introduced to Magenta Inc., a fictional company facing issues with customer churn. Elaine Gadget, Magenta’s Senior Sales Representative, has already worked with her team to identify an important problem—the sales team has no visibility […]