High-Impact Analytics for Financial Services: Integration Updates to Salesforce Genie, Snowflake, and CRM Analytics
Webinar Wednesday, March 1, 2023 | 12:00 pm ET Learn how the unique relationship between Salesforce Genie, Snowflake, and CRM Analytics is creating new ways for financial services firms to realize the value of customer data. Join us as industry leaders showcase the different real-time data integration options and discuss how customers are leveraging these […]
Atrium’s 2022 in Review: The Highlights and Industry News That Made Our Year
Our team and our business is another year older and wiser. At Atrium, 2022 has been a fast-paced yet reflective year defined by in-person ecosystem events and volunteerism, major industry announcements, significant growth for ourselves and our customers, exciting updates from partners, and so much more. When a year comes to a close, so often […]
Why BI Modernization? Streamline Operations and Boost ROI With a Single Source of Truth
Business intelligence modernization, or most commonly known as BI modernization, is not a new term. The term does still create a fair amount of confusion for our customers. Some vendors will have you think that it’s some sort of massive shift in the analytics technology we use. While there is some truth to that thinking, […]
Mark Fleming on Reaching Data Nirvana Through Centralization and Improved Access
With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming (SVP of Sales, Americas Enterprise at Snowflake) discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and […]
How to Leverage the Snowflake to Salesforce CRM Analytics Direct Data Connection
Authors: Tyler Pollard, Buzz Wells With the introduction of Salesforce Genie at Dreamforce ‘22, Salesforce is giving its customers the capability to connect with data across various platforms in real-time, in one place. Not only will users be able to connect to customer data at scale, but they’ll be able to engage with it holistically, […]
Leveraging Snowflake to Support an Effective Salesforce Data Strategy Starts With Addressing Data Quality
With the ease and availability of analytics implementations with widespread and user-friendly tools, every organization is looking forward to leveraging data analytics and machine learning. Data collection has become easier than ever before, and while many focus on capturing and housing as much data as possible so they can leverage it for personalization, analytics, and […]
Salesforce Genie Launches: Here’s What it Means for Seamless, Real-Time Customer Data Flow With Salesforce CDP and Snowflake
Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between […]
Maximize the Value of Your Data with Tableau and Snowflake
As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience […]
Whitepaper: Data Agility Unlocked: The Data Strategy You Need to Succeed
WHITEPAPER Data Agility Unlocked: The Data Strategy You Need to Succeed Businesses have started to streamline data operations and replace legacy on-premise data lakes and warehouses with systems like Snowflake, a Data Cloud that doesn’t require years of planning to scale. But in order to take advantage of this progress, the concept of data agility […]
How to Connect Snowflake to Tableau In Less Than 4 Minutes
If you’re looking to connect Snowflake to Tableau and wondering how, you’ve come to the right place. This is a step-by-step overview of how it’s done, and I will take a generalized approach that will work for most use cases. What you’ll need A Tableau Cloud license (with a site role of creator & view […]