Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]

Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization

Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization

Almost twenty years ago, a colleague and I used to regularly refer to Excel as the “super tool” because it seemed like more often than not it was at the heart of business processes for companies we worked with. At the time, there were a lot of situations where Excel did as good a job […]

Mark Fleming on Reaching Data Nirvana Through Centralization and Improved Access

Mark Fleming of Snowflake on Atrium's Insight Track

With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming (SVP of Sales, Americas Enterprise at Snowflake) discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and […]

Salesforce Genie Launches: Here’s What it Means for Seamless, Real-Time Customer Data Flow With Salesforce CDP and Snowflake

Salesforce has a reputation for putting the customer experience at the forefront of their innovation efforts — and Dreamforce is the ecosystem’s launchpad where Salesforce products take flight. In true pre-Dreamforce fashion, Salesforce and Snowflake announced the expansion of their partnership, now enabling customers with the ability to securely share data in real time between […]

Maximize the Value of Your Data with Tableau and Snowflake

Maximize the Value of Your Data with Tableau and Snowflake

As we evolve in a world where data is the most valuable and fastest growing resource a business can have, it can be difficult and overwhelming for organizations to prioritize and structure data in a way that can drive predictability and inform strategy for the business. Timing is crucial to decision making as industries experience […]

Whitepaper: Data Agility Unlocked: The Data Strategy You Need to Succeed

data agility whitepaper

WHITEPAPER Data Agility Unlocked: The Data Strategy You Need to Succeed Businesses have started to streamline data operations and replace legacy on-premise data lakes and warehouses with systems like Snowflake, a Data Cloud that doesn’t require years of planning to scale. But in order to take advantage of this progress, the concept of data agility […]

How to Keep Data Debt From Reducing the Value of a Data-driven Organization

How to Keep Data Debt From Reducing the Value of a Data-driven Organization

In 2017, the Economist published a report titled “The world’s most valuable resource is no longer oil, but data.”  This led many experts within industry to call for companies to become “data-driven organizations”. A data-driven organization is a company that not only focuses on collecting raw data, but also understands that to be truly data-driven, […]

Why Modernize Your Organizational Structure for Modern Data Infrastructure Now

In a previous blog post, I talked about the importance of data agility in an organization. As mentioned in that post, data agility is defined by TDWI as: “how fast can you extract value from your mountains of data and how quickly can you translate that information into action?”  For business, the translation is about […]