Authors: Paul Harmon and Josh Fleischer Interested in getting the most out of generative AI embedded in CRM? Many companies are. A recent study by McKinsey indicated that commercial leaders think organizations should be using machine learning and generative AI “often” or “almost always.” Salesforce recently announced a partnership with generative AI giant OpenAI, and rolled out a
The big announcements and session content at this year’s Dreamforce did not disappoint. Announcements around data seemed to center around three common themes: Salesforce Genie, Slack, and the current economy. Going into more technical detail around each, we’ll ensure you’re better prepared for the changes and advancements to come. What’s next for Salesforce Genie The
Salesforce sent shockwaves around the business world when it acquired Slack at the beginning of the year. While it was huge news, it certainly wasn’t surprising. After all, Salesforce is the world’s leading CRM platform, so teaming up with one of the most intuitive workplace communication platforms just makes sense. It’s sort of like what