Our Story

Atrium was born at the intersection of artificial intelligence and practical business transformation. Founded by industry pioneers who recognized early on the revolutionary potential of AI, we’ve consistently been at the forefront — long before AI became mainstream.

Our team’s roots trace back over two decades, bringing together deep expertise in data science, enterprise technology, and cloud transformation. Driven by a shared vision, we formed Atrium with the explicit purpose of redefining consulting and service delivery through AI-powered solutions.

Born in AI, Delivering with AI

Today, we don’t just implement AI — we live it. Our unique approach leverages cutting-edge AI tools internally, optimizing how we deliver services for greater speed, accuracy, and efficiency. This commitment allows us to repeatedly deliver outcomes that others merely promise.

At Atrium, we are not simply adapting to an AI-driven world — we’re helping define it. Our clients partner with us because we turn potential into measurable impact, reshaping industries, realizing exponential value, and empowering organizations to thrive in an era of unprecedented technological advancement.

Social Good

We’ve made AI and machine learning for a greater good a cornerstone of our ideology and practice since Atrium was founded. Our commitment to giving back extends through Cultivate, a program exclusively dedicated to donating time and expertise to nonprofit customers and charitable organizations.

Our Core Values

Diversity of Thought

An inclusive and diverse team not only makes Atrium a great place to work, but it also helps limit inherent bias in the statistical models we use to uncover business insights.

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Authenticity

Being true to ourselves and our customers is the bedrock of our company. Tapping into our natural curiosity, we challenge conventional wisdom with data-driven insights.

Initiative

Pioneering is not easy. We pride ourselves on going the extra mile in search of answers and solutions for our clients and our teammates.

Diversity, Equity, and Inclusion at Atrium

Building on our core values, we succeed as a business and as a team by ensuring diversity, equity, and inclusion are at the forefront of everything we do.

Our Leadership Team

With decades of industry and Salesforce experience, our team has leaders uniquely dedicated to customer engagement, data science, and strategy consulting, as well as specific business areas and technologies.

Kara Lawhorn

Kara Lawhorn

Sales
Natasa Marinkovic

Natasa Marinkovic

Marketing
Greg Barlin

Greg Barlin

Salesforce
Steven Burry

Steven Burry

Revenue Management
Andrew Foerster

Andrew Foerster

Data Platforms
Patrick Scherder

Patrick Scherder

Customer Success
Valerie Weis

Valerie Weis

Financial Services
Sandeep Singh

Sandeep Singh

India Operations
Tania Azar

Tania Azar

People Operations
Ilka Lauermann

Ilka Lauermann

Managed Services
Nandan Shah

Nandan Shah

Finance

Our Founders

Meet the industry pioneers who helped shape and continue to co-create our vision, team, and business.

Chris Heineken​

Chris Heineken

CEO & Co-Founder
Colin Gelfer

Colin Gelfer

Co-Founder
Geoff Birnes

Geoff Birnes

Co-Founder
Eric Loftsgaarden

Eric Loftsgaarden

Co-Founder

Our Advisory Board

Here are the incredible leaders who help Atrium continue growing as a business and a culture with their guidance and support.

Latané Conant

Latané Conant

Chief Market Officer

6sense

James Meer

James Meer

SVP, Chief Accounting Officer

Elanco Animal Health

Jennifer Taylor

Jennifer Taylor

VP, Global People and Talent

Redpanda

Mike Epner

Mike Epner

Former Salesforce SVP

Atrium is Global

We have teammates all over the world. A few larger locations include Bozeman, Montana; Indianapolis, Indiana; and Jaipur, Rajasthan.

Interested in
Joining Our Team?