Turn Your Audience Into Revenue With Ad Sales Management from Salesforce

Making money is the easy part. Or it should be. Think about all the hard work that goes into creating quality, engaging content and publishing it to the world. How much effort does it take your team to get that content in front of an audience that wants to see it? Advertising drives cash flow […]
An Introduction to Salesforce Media Cloud

If you’re looking into onboarding Salesforce in your media company and are curious if Salesforce Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of […]
Optimizing Data Analytics for Ad Sales is a Winning Strategy

So what do the Academy Awards and data analytics have in common? They are both very popular and highly valued in the media and entertainment industry. While the Academy Awards have been around for decades, data analytics is a relative newcomer that is transforming the media and entertainment industry landscape by providing powerful actionable insights […]
The Most Intelligent Ad Sales Tech Stack for Your Sales Team

In today’s world, advertising and technology go hand-in-hand. From custom sponsorships to catered targeting, unique advertising offerings and vast media channels make a playground for advertisers. Because of this, the back-end technology that fuels ad sales teams is so important in order to keep up with an ever-changing, fast-paced industry. Whether a company is just […]
On-Demand Webinar: Amplify Your Customer Experience With the Right Data Infrastructure

On-Demand Webinar Amplify Your Customer Experience With the Right Data Infrastructure Not all of your relevant customer data lives in your CRM. Watch and learn best practices for leveraging third-party data sources such as Tableau and Snowflake on the Salesforce platform to turbocharge your customer experience. Watch On Demand