

Einstein Analytics to Tableau CRM: What You Need to Know About the Rebrand
Last fall, Salesforce announced the rebrand of Einstein Analytics to Tableau CRM, a new name that could be confusing to
As the VP of Salesforce Practices at Atrium, Greg Barlin leads our Analytics, Salesforce Application Development, Strategy, and Business Change Enablement practices. He has several certifications across Salesforce and Tableau, including in AI, User Experience, CRM Analytics, and Tableau consulting. He holds a BA in History, Computer Applications from the University of Notre Dame.
Last fall, Salesforce announced the rebrand of Einstein Analytics to Tableau CRM, a new name that could be confusing to
Things have changed! As of October 6th, 2020, Einstein Analytics has been renamed Tableau CRM. At Tableau Conference-ish, this year’s
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