Most enterprises treat their Enterprise Resource Planning (ERP) data like a vault — a secure system of record where critical business data lives… and rarely escapes.
But what if ERP data wasn’t just for record-keeping? What if it powered real-time decisions in service, sales, operations, and beyond? That’s the shift happening right now with Snowflake.
The ERP data dilemma
Whether you run SAP, Oracle, or another legacy ERP, you’ve probably faced some of these challenges:
- Frontline teams can’t access real-time order, inventory, or fulfillment data
- Reporting is delayed and rigid, often owned by IT or finance
- Any change (even just exposing a new field) requires weeks of effort
In short: your most valuable data is trapped, and the teams that need it most can’t use it.
Snowflake changes the game
Snowflake has redefined what’s possible with ERP data.
Instead of treating the ERP as a final destination, Snowflake turns it into a launchpad, enabling:
- Near real-time replication of ERP tables into the Data Cloud
- Joinability with external datasets like shipping, CRM, or eComm
- Delivery of live insights into operational tools — not just dashboards
This unlocks an entirely new category of use cases, where ERP data powers day-to-day workflows. Unlike traditional data warehouses that focus on rearview analytics, Snowflake enables:
- Real-time data availability (even for systems like SAP)
- Modern data sharing and governance (via Snowgrid, clean rooms, etc.)
- Embeddable, interactive apps that bring data directly into the workflow (via Streamlit)
You’re not just analyzing ERP data — you’re activating it.
Transforming customer service: From passive records to active intelligence
Activating ERP data across the enterprise gives Snowflake customers a significant advantage in customer service. Service teams can quickly access all relevant, real-time order insights to resolve cases faster and offer customers helpful recommendations.
Where is my order? (WISMO)
Agents get real-time access to order status, shipment updates, and smart product substitutions — all from Snowflake, without needing to log into SAP.
- Sales operations: Reps can see current inventory levels and fulfillment timelines before making a promise, enabling more accurate quotes and fewer post-sale issues.
- Finance & returns optimization: Live margin visibility enables smarter refund policies and return routing logic, reducing write-offs and manual exception handling.
- Fulfillment & logistics: Integrated views of ERP, shipping, and warehouse data power exception alerting, delivery ETAs, and proactive issue resolution.
Your Snowflake-powered WISMO solution: Intelligent Service Agent Console
Atrium’s Intelligent Service Agent Console, built on Snowflake’s Data Cloud, gives your service agents access to real-time order, fulfillment, and shipping information in a single console.
See all relevant order and shipping info, smart product substitutions, sentiment analysis, and workforce analytics. The console aims to reduce average handle time, increase first-contact resolution, decrease the cost per case, and boost customer satisfaction and agent efficiency.
It allows you to leverage your existing Snowflake investment for immediate, measurable improvements in customer service.
Wondering where to start? Look at your biggest pain points
Every enterprise has a few “where’s my data?” moments. Maybe it’s…
- A sales leader asking for fulfillment ETAs
- A service rep stuck on a backorder call
- A finance analyst chasing down margin figures
These are the places to start. Unblock that ERP data with Snowflake, then build from there.
Let’s turn your ERP into a growth engine
Snowflake isn’t just solving your reporting backlog; it’s giving you a platform to reimagine how ERP data flows through your business.
Want to see how? Our Snowflake consulting experts would love to show you live use cases — from WISMO to revenue ops to real-time coaching — all powered by ERP data activated in Snowflake.
