When it comes to helping hiring managers and job seekers find the best option that fits their needs, no recruiting agency is as well-known and trusted as Robert Half. The company pioneered the idea of professional staffing services more than 70 years ago. And Robert Half continues to innovate today. By harnessing the power of AI and machine learning, they are transforming the market, offering customers and candidates complete accessibility, connectivity, and personalization.
Rethinking Technology Strategy with Custom Salesforce Capabilities
It wasn’t too long ago that Robert Half’s staffing professionals used legacy IT systems and paper-based processes to find candidates and match them with open jobs. Leadership realized that productivity — and, thus, the ability to drive increased revenue — was becoming constrained by this way of working. They realized that being on the forefront of technology would allow them to expand into new service lines, cultivating diverse customers and candidates.
Robert Half’s first step in the process was to migrate their legacy data and lead-to-order processes to the Salesforce platform, which provided a stable, modern foundation to support future digital transformation efforts. Once complete, Robert Half partnered with Atrium to provide key advisory services to support their digital transformation: modernizing legacy processes and tools to become a digital, data-driven, AI-optimized organization.
Robert Half’s executive team, led by James Johnson, Senior Vice President and Chief Technology Officer, tasked Atrium with analyzing candidate and customer datasets, identifying opportunities and working with Robert Half’s IT team to transform key processes such as customer acquisition and customer retention. By leveraging historical datasets and insight into their usage, Atrium helped build out new capabilities in Robert Half’s Salesforce solution, improving staffing efficiency and data visibility.
Robert Half Direct: An End-to-End Digital Solution
Atrium also worked with Robert Half to build Robert Half Direct, an online hiring platform where customers can post jobs, see AI-matched candidates immediately, and manage the process of interviewing and hiring. Additionally, job seekers can access the same platform to manage their profile, update their skills and digital data, and consider interviewing for jobs to which they’ve matched.
This solution is not only transforming Robert Half’s internal processes by eliminating manual data entry, but it also empowers the client and customer experience, allowing a diverse group of clients and candidates to interact in real time.
Better Outcomes and Time Saved With Predictive Analytics
Robert Half and Atrium also teamed up to build a user-friendly interface that allows staffing professionals to manage their lists of candidates. Prior to this, staffing professionals had to sift through candidate records manually, keeping track of their top candidates through lists on whiteboards or shared spreadsheets. Now potential candidates are identified by AI; staffing professionals can add them to lists for possible placement and create notes, annotating the candidate profiles digitally — all directly in the Salesforce solution. Using machine learning capabilities, Robert Half teams can quickly identify top matches to open job orders and expand their talent search by surfacing new candidates who are similar to those already on their lists in order to best meet their clients’ needs.
Robert Half also worked with Atrium to build a series of machine learning models that assist in organizing leads. These models evaluate each lead, then stack rank the leads against one another, thereby optimizing the process by allowing staffing professionals to focus their time on the leads most likely to convert.
Empowered to Lead the Way in an Evolving Marketplace
While today’s businesses are facing new challenges, Robert Half has leveraged their technology platform to respond quickly to rapidly changing market conditions and outpace the competition.
With Atrium as a trusted partner, Robert Half has created a nimble, data-driven, AI-optimized solution that allows the company to innovate and respond to business needs at a pace that other companies can’t match. Robert Half continues to innovate and offer solutions to support the workforce, optimizing the experiences of the clients and candidates that work with them. They will remain at the cutting edge of the professional services industry because of their attention in leveraging technology.
Ready for smarter processes and services? Learn more about Atrium’s services.