Announcing Geoff Merrick, Atrium’s New Senior Vice President of Customer Success and Delivery
With 25+ years of professional services experience and deep Salesforce ecosystem expertise, Geoff Merrick will shepherd Atrium’s delivery function into its new phase of enterprise growth Bozeman, January 12, 2026 – Atrium has added a seasoned professional services and Salesforce ecosystem leader to its team: Geoff Merrick, their new SVP of Customer Success & Delivery. […]
A Simple Guide to Incremental Strategies in dbt
We all want fast, accurate, and cost-effective data insights. But when it comes to updating your large tables of historical data, the way you choose to add new information can drastically impact your bottom line and reporting speed. Imagine your data warehouse is a detailed customer ledger that tracks every single sale, transaction, and interaction. […]
Data Readiness: The Foundation for Success with Snowflake Intelligence
The release of Snowflake Intelligence marks a powerful evolution in how enterprises turn data into decisions. Building on foundational Snowflake capabilities like Cortex Analyst and Cortex Search, Snowflake Intelligence enables users to query data in natural language, uncover insights instantly, and build AI-driven applications — all within a secure, governed environment. But here’s the truth: […]
Snowflake Intelligence: From Data to Decisions
AI projects fail when data quality is poor and siloed. At its core, the Snowflake platform solves this by giving access to unified insights with governed and secure data. Starting November 4, Snowflake will officially launch Snowflake Intelligence, marking one of the most significant advancements yet in the evolution of the AI Data Cloud. Snowflake […]
On-Demand Webinar: Fireside Chat with Fortune Brands and Snowflake
On-Demand Webinar Fireside Chat with Fortune Brands and Snowflake Join Atrium, Fortune Brands, and Snowflake for an exclusive fireside chat exploring how Fortune Brands unified fragmented data sources, replaced legacy systems, and built a scalable data vault on Snowflake — creating a reusable platform that empowers teams and accelerates insight. In this webinar, you will […]
Beyond Traditional Warehousing: Unlock the Power of a Data Vault
When I first started learning about data engineering, I’ll be honest — I was overwhelmed. Everyone was throwing around terms like “pipelines,” “modeling,” and “data lakes,” and I was just trying to figure out what went where. However, the more I explored, the more one thing became clear: the impact of a data vault is […]
Accelerate Your Data Migration (For Free) with Snowflake’s SnowConvert AI
Migrating from legacy data warehouses to a modern cloud data platform can be daunting. The process is often complex, time-consuming, and resource-intensive — requiring teams to rewrite thousands of lines of SQL code and migrate business-critical assets without disrupting operations. Snowflake’s SnowConvert AI is designed to change that. Powered by Snowflake’s Cortex AI, this new […]
New AI Solutions Take the Spotlight at Jaipur Snowflake User Group
The Snowflake Jaipur User Group recently gathered for an exciting recap of the latest innovations announced at Snowflake Summit 2025. The focus? How Snowflake’s new AI features are making it easier than ever for businesses to unlock the value of their data. AI & ML tools driving powerful business results At the heart of the […]