What is Revenue Operations, or Revops, Anyway?
If you regularly read business blogs, attend industry conferences, or you’re just generally an “in-the-know” kind of person, you’ve very likely come across the term “revenue operations.” Just when you thought you had business models all figured out, the world turns and adds yet another department. And if you’ve ever seen a revenue operations job […]
How to Predict Customer Lifetime Value With Intelligent Solutions
Authors: Trey Worley; Dr. Kenny Flagg; Paul Harmon; Corey Maxedon What is customer lifetime value supposed to measure? Customer Lifetime Value (CLV) has been a staple marketing concept for decades. In brief, it allows companies to assess the monetary value of a customer for the entirety of the transaction relationship. This entails a shift from […]
How to Analyze Your Business’ Existing Application to Determine Its Readiness for AI
Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention. Atrium uses a readiness assessment that can […]
On-Demand Webinar: Amplify Your Customer Experience With the Right Data Infrastructure
On-Demand Webinar Amplify Your Customer Experience With the Right Data Infrastructure Not all of your relevant customer data lives in your CRM. Watch and learn best practices for leveraging third-party data sources such as Tableau and Snowflake on the Salesforce platform to turbocharge your customer experience. Watch On Demand
On-Demand Webinar: Houston, We Have A RevOps Problem
On-Demand Webinar Houston, We Have a Revops Problem What You’ll Learn: In this demo, you’ll learn how companies are accelerating their performance related to revenue operations by combining the capabilities of Salesforce, Tableau and Slack to improve their overall visibility into their business and their revenue operations. Here’s how we can help: • Upgrade your […]
Quick Industry Perspective: Higher Education
Quick industry perspective: Higher Education Higher education is changing fast. How are you meeting today’s biggest challenges? There’s been a major increase in students enrolling in online universities and classes. Watch and learn how you can drive a better, more intuitive, and intelligent experience for your enrollment advisors and students by using Salesforce and Tableau.
How AI And Machine Learning Are Helping The Insurance Industry
Artificial intelligence (AI) is a technology that enables computer systems to accomplish tasks that would normally require human interaction. The use of AI has increased exponentially across all industries over the past several years. AI can help automate labor intensive processes, leading to lower costs and saved time. It can also be used to understand […]
Visualize and Prevent Customer Churn in Salesforce Using Tableau CRM and Snowflake
By: Katie Toyoshima, Aurora Rosin, & Nate Van Roosendaal In the first installment of this blog series, we took a look at Magenta Inc.’s issues with customer churn. In Part 2, Magenta’s Senior Data Architect, Jake, integrated the company’s data into Snowflake, alongside existing data from Salesforce. The data from the centralized data hub was […]
A Treatise on Data Science and Customer Churn
Contributing Authors: Peter Ottsen and Anthony Nardiello Proactively Addressing Churn with Data Science In part 1 of our series, you were introduced to Magenta Inc., a fictional company facing issues with customer churn. Elaine Gadget, Magenta’s Senior Sales Representative, has already worked with her team to identify an important problem—the sales team has no visibility […]