A Closer Look at Your True Customer Acquisition Cost
You’ve no doubt heard that it’s more cost-effective to keep your existing customers than it is to acquire new ones.
As the Brand Strategist at Atrium, Jiordan Castle sets the creative strategy to support go-to-market initiatives and Atrium’s brand identity. She has spent nearly a decade in the Salesforce ecosystem leading content marketing and creative teams. An avid storyteller, she received her MFA in Poetry from Hunter College and her BA in English (Writing) from the University of San Francisco.
You’ve no doubt heard that it’s more cost-effective to keep your existing customers than it is to acquire new ones.
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