Today, almost every company has a customer community of some type. For some, it’s not much more than a help desk where you submit tickets. Others might go a step further and allow you to place orders. The questions to think about are: The Benefits of Intelligent, Self-Service Communities If you’ve seen our blog posts,
Machine learning problems can be divided broadly into two sections: There are many use cases, such as customer segmentation, that require different sets of algorithms in order to reach the recommendations and insights the model can provide. This could be dependent on combining models for clustering and regression or classification, and then integrating with Salesforce
Businesses that depend on AI often begin with data quality problems. How do you break from common patterns of data inadequacy to realize an intelligent experience?
“Strategy” is the plan of action designed to achieve an overall or long-term goal. Unlocking the true potential of an organization’s data becomes a challenge when there are no goals defined. A data-focused strategy can help in overcoming these challenges. Not All Data is Created Equal Organizations capture their sales data, customer data, and other
Whether you’re using machine learning models built into your CRM platform, or you’re looking to have models you’ve already built to provide insights to your users, orchestrating a seamless user experience is critical to deriving the greatest value from your data science investments. Customer data has always been essential for driving revenue and growing your
Today, we kick off an ongoing series of Expert Insights featuring Atrium data scientists’ perspectives on data quality. This and future blogs will dive into common patterns of data inadequacy and how Atrium addresses these to more fully realize your data-driven intelligent experience. Businesses today have more data than ever. With integrated, cloud-based systems, data
The financial services industry is always looking for better ways to engage clients and create a unique, personalized experience and meaningful financial health insights. In order to strengthen those relationships and increase customer loyalty, those organizations are turning to the power of AI. We sat down with Laura Koch, Atrium’s VP of Customer Engagement, to
Three thousand spectators line the Portsmouth waterways to watch the launch of the world’s first globe-circling yacht race. Among the nineteen ships in this inaugural 1973 Whitbread Round the World Yacht Race, now known simply as The Ocean Race, was the Sayula II and its skipper, Ramon Carlin. The owner of a popular dishwashing machine
The book “Moneyball: The Art of Winning an Unfair Game“, describes how the Oakland Athletics General Manager, Billy Beane, used statistics and metrics over conventional wisdom to build a winning team. At Atrium, we aim to deploy concepts of “Moneyball” on a broad scale to the enterprise. The metaphor drawn from the story of Billy
In this blog post, we look at the evolution of the traditional Salesforce deployment model and the new SF Developer eXperience (SFDX). The former relies on a golden copy of the production org whereas the latter relies on a code repository as the source of truth. If you or your organization have not begun to