Inside the Atrium Lounge: Delivering Value from Your Data & AI Investments

Dreamforce 2025 Atrium Panel: Delivering Value from Your Data Investments

Insights from Atrium’s Dreamforce 2025 Panel with Mitch Zink, Paul Harmon, and Patrick Scherder.  TLDR data & AI takeaways: Start small and scale intentionally. Pilot focused use cases to build momentum. Leverage what you already have. Unlock dormant value in your existing data assets. Start with outcomes, not infrastructure. Define ROI-driven use cases first. Unify […]

Top 6 Takeaways from Dreamforce 2025 for Banking and Wealth Management

Atrium Blog: Financial Services Dreamforce 2025 Recap

I didn’t make it to the Dreamforce keynotes in person this year, but I watched them all on demand on the flight home with my notebook in hand. And honestly, the themes that came through on screen echoed every conversation I’d had all week in our lounge. Last year was about imagination. The art of […]

7 Takeaways from Dreamforce 2024: Agentforce, Tableau Einstein, and More

Atrium's Dreamforce 2024 Recap Blog

Dreamforce 2024 ushered in a new era of AI, where the emphasis was on pushing beyond predictive and generative models into the world of assistive and autonomous agents. From the highly anticipated launches of Agentforce and Tableau Einstein, to deeper integrations between AI and data, here are our top takeaways from the event. 1. Agentforce […]

The Tableau Sessions and Events You Can’t Miss at Dreamforce 2024

Tableau Sessions at Dreamforce 2024 - Featured Image

One of the best things about Dreamforce is the variety and depth of sessions and events dedicated to Tableau. One of the worst things? Figuring out which ones to attend. There are only so many hours in a day! Even during Dreamforce 2024. As a team of Tableau experts ourselves, we know how important it […]

Can’t-Miss Manufacturing Sessions and Events at Dreamforce 2024

Manufacturing Sessions at Dreamforce 2024 - Featured Image

What’s on your Dreamforce 2024 agenda? It can be daunting to look through the official agenda, countless partner sites, or perhaps worst of all, wing it when the week comes. (Take our word for it: Don’t do that last one!) Fortunately, we have a comprehensive roundup of sessions and events specific to leaders in the […]

Must-Attend Tech Industry Sessions and Events at Dreamforce 2024

High Tech Sessions at Dreamforce 2024 - Featured Image

The time is fast approaching for businesses in the tech industry. That’s right: Dreamforce! Before you go down the rabbit hole sifting through sessions and events that only might be relevant for tech industry leaders, stop — because we’ve done the work of compiling a list of industry-focused Dreamforce 2024 sessions, breakfasts, lunches, and networking […]

Must-Attend Financial Services Sessions and Events at Dreamforce 2024

Financial Services Sessions at Dreamforce 2024 - Featured Image

Dreamforce is the premier destination for financial services leaders looking to gain a competitive advantage with new CRM data strategies, product roadmaps and announcements, and industry insights from competitors and peers in the space. You name it, there’s a session for it. But sifting through the official agenda, partner sites, and social media can be […]

Takeaways from Dreamforce 2023 to Guide You through the Rest of the Year

Takeaways from Dreamforce 2023 to Guide You through the Rest of the Year

After you’ve left Moscone (or the Atrium Lounge!) in your sneakers and your Trailblazer hoodie, backpack and swag-filled tote bag in tow, it’s easy to succumb to information overload. The announcements, the live demos, the guided tutorials and masterful roadmapping, the meetings, the goal setting, the coffee, the coffee… It’s a lot to take in. […]