How to Plug Your Own External Machine Learning Models (BYOM) In Salesforce

How to Plug Your Own External Machine Learning Models (BYOM) In Salesforce

Contributors: Paul Harmon, Keely Weisbeck Back in the day, businesses needed lots of resources to build predictive models from scratch, including a data science team of qualified statistics experts to build and maintain models. Einstein Discovery from Salesforce allows companies to implement machine learning without needing a team of data scientists, integration experts, and architecture […]

Turn Your Audience Into Revenue With Ad Sales Management from Salesforce

Turn Your Audience Into Revenue With Ad Sales Management From Salesforce

Making money is the easy part. Or it should be. Think about all the hard work that goes into creating quality, engaging content and publishing it to the world. How much effort does it take your team to get that content in front of an audience that wants to see it? Advertising drives cash flow […]

How to Get the Most Out of Salesforce Event Monitoring

How to Get the Most Out of Salesforce Event Monitoring

As your Salesforce application expands and matures, it’s common for administrators to experience growing pains. As the list of integrations, flows, and user types grows, it can be hard for Salesforce managers to identify problematic pages and other areas of improvement. One add-on that can provide a whole new dimension of system analytics is the […]

Considering a Tableau Cloud Migration? Here’s What You Need to Know

Considering a Tableau Cloud Migration Here’s What You Need to Know

Tableau Cloud, formerly known as Tableau Online, represents Salesforce’s next generation of the Tableau analytics platform. It includes innovations to boost productivity by quickly delivering intelligent, powerful, easy-to-use analytical tools to help anyone uncover insights and confidently make data-driven decisions. According to Tableau, 70% of new customers choose Tableau Cloud over an on-premise or hybrid […]

These are the Features That Make Salesforce Service Cloud a Game Changer

These are the Features That Make Salesforce Service Cloud a Game Changer

Salesforce has moved mountains in terms of advancing the customer service experience. They offer a wide variety of services that can help businesses increase productivity and provide the best service for their customers. Of course, it’s impossible to cover all the wonderful services that are available in Salesforce in one post, so for now we’ll […]

5 Big Takeaways from Tableau Conference 2022

For the first time in over two years, the Tableau #datafam was back together in person for Tableau Conference 2022 (aka TC22). The annual conference, traditionally held in the fall, shifted to spring for 2022. Here are my five biggest takeaways from the week in Las Vegas. Get Ready for more Tableau Cloud (formerly Tableau […]

Inspiring the Next Generation At Indiana University: A Crash Course On Salesforce

Inspiring the Next Generation At Indiana University A Crash Course On Salesforce

When Atrium first began ideating on what its college-hire recruitment strategy could look like, it became clear that there existed  a strong need for a university outreach initiative. Our Atrium team wanted to get involved in local campus communities, and provide value to students outside of the traditional recruiting space. As a result, Atrium established […]

Good News: We Specialize in Data Engineering So You Don’t Have To

Good News We Specialize in Data Engineering So You Don't Have To

Businesses today, both large and small, are making significant investments in replacing manual, paper-based processes and legacy IT to modern, real-time, data-driven systems that are easily integrated. The initial driver for this shift, commonly referred to as “digital transformation,” was the replacement of paper-based processes with digital ones. Now, many firms have moved beyond “lifting […]

Is Media Cloud the Right Fit For You? Here’s the Answer

Is Media Cloud the Right Fit For You Here's the Answer.

If you’re looking into onboarding Salesforce in your media company and are curious if Media Cloud is the best option, you’ve come to the right place! I’ve spent the past 8 years building out Salesforce instances for media companies, and I’ll admit I was skeptical at first that Media Cloud could capture all of the […]

How to Leverage the 3 Tiers of Forecasting in Tableau

How to Leverage the 3 Tiers of Forecasting in Tableau

Anyone who has ever analyzed a dataset using Tableau would be able to speak to its power and flexibility. One way to get even more out of the tool is by utilizing its forecasting capabilities. These modeling techniques range from being as easy as dragging and dropping, to having to flesh out multiline Tableau functions/code. […]