Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Depth is Our Story: Christopher Dean on Communications and Media Innovation at Salesforce

Is CDP the new CRM? Christopher Dean (GM, Senior Vice President, Communications and Media, Salesforce Industries at Salesforce) discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific […]

Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization

Leveraging a Modern Data Stack: Analytics Tooling for BI Modernization

Almost twenty years ago, a colleague and I used to regularly refer to Excel as the “super tool” because it seemed like more often than not it was at the heart of business processes for companies we worked with. At the time, there were a lot of situations where Excel did as good a job […]

Looking Ahead at 2023 in Business Technology Trends and Salesforce Events

Looking Ahead at 2023 in Business Technology Trends and Salesforce Events

Welcome to 2023! When I was a kid, I imagined what life would be like in the 21st century. Surely I would enjoy flying cars, space tourism, and a robot sibling who wouldn’t steal my Legos. I never imagined smartphones, wireless internet (or internet at all), or chatbots. But here we are. With the new […]

Atrium’s 2022 in Review: The Highlights and Industry News That Made Our Year

Our team and our business is another year older and wiser. At Atrium, 2022 has been a fast-paced yet reflective year defined by in-person ecosystem events and volunteerism, major industry announcements, significant growth for ourselves and our customers, exciting updates from partners, and so much more. When a year comes to a close, so often […]

How Genie Can Bring Magic to Retail Banking

How Salesforce Genie Can Bring Magic to Retail Banking

The Consumer Financial Protection Bureau (CFPB) was recently found by a court to be unconstitutional. But regardless of the politics and legalities of the CFPB, the cause of protecting banking consumers should be a concern for everyone. This includes retail banks. A cynical observer might ask why a bank should care about consumers, but principles […]

How to Ensure Your Salesforce Managed Services Engagement is Successful

Implementation is only part of the journey with a successful Salesforce solution. For long-term, continuous innovation and success with the platform, a Salesforce managed services engagement guided by a vendor (aka partner) who understands your needs, scope, and goals each step of the way is essential. Ensure your Salesforce managed services engagement gets off to […]