Ahead of the Curve: Data Analytics Maturity Model Guidance
After having a front row seat to hundreds of Atrium projects over the last five years that typically focused on the intersection of data, analytics, and CRM strategy, I started to see a trend emerging among our most successful customers. Those that understood the relative maturity of their data as well as the tooling they […]
Getting Started with Salesforce Service Intelligence
With live chat, virtual assistants, email support, self-service portals, community forums, and more, great customer service looks different than it once did. Providing intuitive, accessible, and personalized support is crucial in every industry today and businesses have to adapt to keep pace with changing expectations. With Salesforce Service Intelligence, customer service teams can tap into […]
AnalyticsKata: Dynamically Display Sales Rep Performance Using Only Text
Sometimes the best way to display data isn’t a bar chart, or a table. Instead, you might want to create dynamic and data-powered views using just text. That’s what we’ll be doing for this week’s AnalyticsKata, where we’ll display sales performance using nothing but text! (New to the idea of an AnalyticsKata? Refer back to […]
6 Misconceptions about Modern Data Architecture: How Snowflake and Salesforce Work Together
Salesforce customers generally choose the leading CRM platform because it streamlines their sales, marketing, and customer service processes with data analytics and insights. But to further enhance the capabilities of Salesforce (and specifically their Salesforce data), many Salesforce customers are also starting to leverage Snowflake Data Cloud as they move toward a more modern data […]
On-Demand Webinar: Creating a Multi-Org Data Strategy with Salesforce Data Cloud
On-Demand Webinar Creating a Multi-Org Data Strategy with Salesforce Data Cloud Get to know the ins and outs of Salesforce Data Cloud within the context of a multi-org data strategy. In this session, experts will detail the most common multi-org, multi-cloud use cases and data hurdles, provide a demo of Data Cloud for multi-org forecasting, […]
On-Demand Webinar: Driving Real Business Outcomes with Generative AI
On-Demand Webinar Driving Real Business Outcomes with Generative AI The generative AI landscape has evolved at a rapid pace, captivating minds and igniting innovation across industries. What was once just a possibility has taken center stage with real-world use cases and benefits, thanks to breakthrough solutions like ChatGPT, Einstein GPT, Tableau GPT, and Tableau Pulse. […]
Revenue Intelligence Virtual Workshops
VIRTUAL WORKSHOP Accelerate Your Revenue Intelligence Journey: Drive Value Across the Revenue Lifecycle with Operational and Predictive Insights Tuesday, October 24 | 1pm ET Thursday, October 26 | 3pm ET Everything You Need to Get Set for Success with Revenue Intelligence In the ever-evolving technology landscape, revenue operations is at the forefront. Organizations are looking […]
Takeaways from Dreamforce 2023 to Guide You through the Rest of the Year
After you’ve left Moscone (or the Atrium Lounge!) in your sneakers and your Trailblazer hoodie, backpack and swag-filled tote bag in tow, it’s easy to succumb to information overload. The announcements, the live demos, the guided tutorials and masterful roadmapping, the meetings, the goal setting, the coffee, the coffee… It’s a lot to take in. […]
Snowflake Marketing Analytics: Drive Marketing Success with a Single View of the Customer
I still remember the exact moment I first realized my marketing data was trapped. A long time ago in a land far away, I was digging into the journey of a web conversion that excited me because it was a great lead and I was determined to replicate its success. Like many marketing automation tools, […]
AnalyticsKata: Reshape Data Using a CRM Analytics Recipe
Trying to get data into the right form is half the battle when it comes to analytics. This challenge is meant to show off some of the functionality of CRM Analytics recipes, while also tackling a realistic use case. (New to the idea of an AnalyticsKata? Refer back to our very first challenge!) AnalyticsKata: Reshape […]