Salesforce Success Hinges on Change Management: It’s All About Employee Readiness

Think about it: you can have the most cutting-edge Salesforce system, but if your team isn’t truly ready to use it effectively — if they don’t really get why they should change their old habits — you won’t achieve your goals or maximize your investment. That’s where change management becomes essential. Yet, far too often,

Customer Data Strategy Isn’t a Technology Issue, It’s a Business Issue

As businesses diversify the systems they use to get work done, “data strategy” is a phrase thrown around a lot in the consulting industry. But what does it mean in today’s business context? While specialized technology exists to accomplish specific tasks, data strategy concepts encourage a systematic approach to building and maintaining data storage standards

7 Steps to Ensure Internal Adoption of a Modern BI Architecture

Creating a data-driven culture is essential for companies to stay competitive. By leveraging data to inform decision-making, companies can gain a significant advantage over their competitors by improving operational efficiency, and driving growth. However, building a data-driven culture is not a simple task, and requires a concerted effort from all levels of the organization. Even

How to Ensure Your Salesforce Managed Services Engagement is Successful

Implementation is only part of the journey with a successful Salesforce solution. For long-term, continuous innovation and success with the platform, a Salesforce managed services engagement guided by a vendor (aka partner) who understands your needs, scope, and goals each step of the way is essential. Ensure your Salesforce managed services engagement gets off to

Why Change Enablement Is More Than Change Management

Over the past few years, a trend has emerged: departments and practices formerly known as “organizational change management” have begun replacing that term with “business change enablement.” As a business change enablement practitioner, I’m frequently asked, Why this is? From the vantage point of designing change initiatives across organizations that vary by industry and size,

Change Enablement is a Top Priority for Your Team… Here’s Why

Every organization will, at some point, go through a transition of technology or process that will impact how the organization runs. Whether it’s implementing a new sales enablement tool, applying model insights to daily processes, or even tweaking the process of how tasks and activities are managed, these changes can have a significant impact on