The Role of Churn Analytics In Modernizing Your Business

The Role of Churn Analytics In Modernizing Your Business

The importance of service modernization has become increasingly important as the economy begins to scale. Service providers are modernizing and expanding at a rate that we have never experienced. Improving customer experience comes top of mind for many leaders in the service space. However, the attempt to modernize your service business means you will have […]

AI In Financial Services: 3 Ways Organizations Compete with AI and Analytics

AI in Financial Services 3 Ways Organizations Compete with AI and Analytics

The year 2020 was the start of, what many in the industry are calling, the “Decade of Data”. If you haven’t heard this phrase before, perhaps you have heard the saying on the street “data is the new oil” or “data is the new soil”. To no surprise, the amount of data being generated just […]

Optimizing Data Analytics For Ad Sales is a Winning Strategy

Optimizing Data Analytics For Ad Sales is a Winning Strategy

So what do the Academy Awards and data analytics have in common? They are both very popular and highly valued in the media and entertainment industry. While the Academy Awards have been around for decades, data analytics is a relative newcomer that is transforming the media and entertainment industry landscape by providing powerful actionable insights […]

Analytics Trends in Medtech That Are Defining the Industry

Just like we can’t predict the weather, we can’t predict what breakthrough technology will change our world. Over the last two years, we’ve seen certain analytics trends in medical device companies take shape—a goal for most med device companies is improving their data quality with a focus on connected health analytics. Let’s walk through a […]

3 Ways to Successfully Develop Agile Analytics

3 Ways to Successfully Develop Agile Analytics

They want a wilderness with a map— but how about errors that give a new start?— or leaves that are edging into the light?— or the many places a road can’t find? (“A Course in Creative Writing” by William Stafford, lines 1–4) I was writing user stories for a project focused on delivering analytics dashboards, […]

Lightning Web Component Use Cases in Analytics Dashboards

I recently tested out a new beta feature that the whole community should be excited about. Salesforce is bringing LWC to Analytics Dashboards, which will improve the whole experience. What’s the big deal? On the Analytics side, we have a few solid options for providing functionality in Dashboards. We can add in Dataset and Bulk […]

Improving Student Acquisition, leveraging Predictive Modeling in Salesforce with Pearson Education

webinar improving student acquisition with pearson

Webinar Improving Student Acquisition, leveraging Predictive Modeling in Salesforce with Pearson Education Topics Include: Defining the business case Anatomy of the project Outcomes achieved Lessons learned Live demo of the predictive model Many businesses in education technology want to leverage the power of predictive analytics to maximize lifetime learner value. But when putting insight to […]

Predictive Analytics for Media Sellers: Maximizing Sales Performance

Predictive Analytics for Media Sellers: Maximizing Sales Performance

Webinar Predictive Analytics for Media Sellers: Maximizing Sales Performance Topics Include: Use case: optimizing sales performance Industry trends and observations How Salesforce enables actionable insights Roadmap: Tableau and Tableau CRM Defining your path: customer success stories Find out how media sellers are using analytics and AI to optimize the KPIs/metrics driving their business. Learn how […]

The Race for Achievement: an Olympic Marathon Tableau Analysis

The marathon is one of the most popular and captivating events of the modern Olympics. Usually scheduled on the last day, it’s an exciting, drama-infusing climax to the Summer Games.  If I could choose one word that represents the spirit of the marathon, it would be achievement. As the legend goes, the first marathon is […]

Peter MacDonald On the Move to Modern Data Architecture

Peter MacDonald

The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Our CEO Chris Heineken spoke with Peter MacDonald (Head of Strategic Partnerships, […]