Beyond the Backlog: Unite Marketing and Analytics with ThoughtSpot’s Actionable Insights

A professional woman smiling at a laptop while glowing holographic bar charts and data visualizations emerge from the screen in a bright, modern office setting.

We’ve all been there. You’re trying to make a data-driven decision, but you’re stuck in a queue, waiting for a report, or trying to piece together information from various sources. This isn’t just an inconvenience; it’s hurting productivity, slows down your business, and frustrates your teams. The reality of the data bottleneck In many organizations, […]

The Global Advantage: How Customers Benefit from Atrium’s India-Led Managed Services

The Global Advantage: How Customers Benefit from Atrium's India Managed Services

In today’s market, speed and agility are everything. While having a dedicated, highly skilled delivery team is non-negotiable for Salesforce customers, optimizing that team’s structure and location can be the accelerant that drives real competitive advantage. Our Elevate managed services delivery model, which strategically places the Engagement Lead (EL) and the core Salesforce development team […]

Inside the Atrium Lounge: Delivering Value from Your Data & AI Investments

Dreamforce 2025 Atrium Panel: Delivering Value from Your Data Investments

Insights from Atrium’s Dreamforce 2025 Panel with Mitch Zink, Paul Harmon, and Patrick Scherder.  TLDR data & AI takeaways: Start small and scale intentionally. Pilot focused use cases to build momentum. Leverage what you already have. Unlock dormant value in your existing data assets. Start with outcomes, not infrastructure. Define ROI-driven use cases first. Unify […]

Analytics in an Agentic World with Agentforce and Tableau Next

Analytics in an Agentic World with Agentforce and Tableau Next

At Dreamforce last year, I was moderating a panel on guided selling with analytics and AI when an audience member asked how I thought Agentforce would impact analytics solutions. My off-the-cuff response was that in terms of analytics, “the questions remain the same, but now we have another mechanism through which we can deliver those […]

Accelerating Outcomes with Elevate: An Agile Approach to CRM Analytics Excellence

Sometimes, internal expertise, resource capacity, or time constraints limit an organization’s ability to deliver on its priority initiatives. To meet those needs, many organizations choose to work with a partner like Atrium to implement solutions like Salesforce and CRM Analytics (CRMA), unlocking the full potential of their data through flexibility, optimization, and innovative thinking. One […]

Retain High-Value Clients with Advanced Analytics in Banking and Financial Services

Advanced Analytics in Banking and Financial Services on the Atrium Blog

Financial services organizations are naturally data-rich. Whether you’re a bank, credit union, wealth management firm, or asset management company, you have access to a wealth of information. But too often, that data is scattered across different systems and departments, like pieces of a jigsaw puzzle. You know the big picture is important, but putting all […]